Betsson to launch in US with Colorado’s Dostal Alley Casino
Betsson has agreed a deal with Colorado’s Dostal Alley Casino to launch online sports wagering in the state, in a venture that will also mark the operator’s entrance into the US market.
Under the 10-year market access agreement, Betsson said it plans to launch its B2C sportsbook in Colorado during the first part of 2021, subject to regulatory approval in the state.
Betsson said that the launch will form part of its ongoing strategy to expand into new and regulated markets, including establishing a presence in the US.
It will initially open a small office in Colorado, with the long-term aim of moving into other states and also selling its proprietary sportsbook to B2B customers.