Betsson enters Spain with Premier Casino acquisition

6 March 2017

Betsson is to expand its service offering into the Spanish gaming market with the acquisition of locally-licensed operator Premier Casino.

The purchase price amounts to €3 million ($3.2 million) in cash, with Betsson hoping to close the deal before the end of the month.

Premier Casino primarily operates as a pure-play casino, although it does hold general licences for sports betting and other online games, and has more than 260,000 registered customers.

Betsson said the deal would have no material impact on its short-term financials, but did state that it would enable long-term profitable growth in Spain.

The firm added that it could also launch more brands under the Premier Casino licences as part of its wider, multi-brand strategy.

Ulrik Bengtsson, chief executive and president of Betsson, said: “Spain is one of Europe’s largest gaming markets and especially casino is growing fast.

“Betsson’s strategy of building and running locally strong casino brands, for example in the UK and Italy, makes me confident that we will build leading brands also in Spain.

“This acquisition is in line with Betsson’s ambition to increase the share of locally-regulated revenue.”

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