Betradar brings in Lot.to to enhance lottery betting product
Sportradar’s betting solutions provider subsidiary Betradar has partnered UK-based B2B lottery development specialist Lot.to to further enhance its online fixed-odds lottery betting offering.
It offers a wide array of draws with a view to creating a more dynamic and fast-paced user experience, similar to a traditional sports betting offering. Players will be able to bet on over 37,000 draws by otteries from more than 70 countries each month.
Lot.to has worked with Betradar to develop simple landing pages for all major lotteries, featuring live and upcoming draws. This is complemented by a simple search function and countdown tickers for all games, as well as results pages showing every winning market and symbols to denote ‘hot’ and ‘cold’ numbers.
“Globally, numbers betting is hugely popular, but the format of the games in betting shops and online has not evolved for some time; bets are largely limited to a few picks from a handful of national lotteries, with uninspiring odds, long periods to settlement and minimal entertainment for the player,” Lot.to co-founder Andrew Lindley explained.
“We are proud to be launching this brilliant package with Betradar, which provides the market with real lotto draws from every corner of the world, with results occurring every minute and significant new gamification that makes for a fresh and utterly compelling offer.”
Sportradar sales director for Africa Greg Parsons added that the Lot.to solution fills a significant gap in the online lottery betting marketplace, combining the best elements of lotteries, sports betting and casino in a single solution.
“We’re hugely excited about the partnership with LOT.TO to help revolutionise lotto betting games by combining our quality betting data and partnerships with their digital UX,” he explained.
Betradar’s clients can customise the solution to suit their specific requirements, as well as have it quickly integrated into any betting and gaming platform or payment wallet, and offer the product in a range of languages and currencies.
The deal follows the launch of the new solution last week, with Betradar partnering fixed-odds platform developer Bitville to create the offering. The supplier first rolled out a lottery betting solution - for retail operators - in 2015.
Betradar will offer the lottery betting service to clients as a package of games complemented by data and reporting tools, all delivered through Lot.to’s application programming interface. It plans to follow this with the launch of betting shop screen and self-service solutions in 2019.