BetMGM lands sports betting partnership with Nascar
BetMGM, the betting brand operated through the joint venture between GVC Holdings and MGM Resorts, has entered into a wagering partnership with North America’s Nascar stock car racing series.
The multi-year deal will see BetMGM serve as an authorised gaming operator of Nascar and have rights to use the series’ official marks.
BetMGM will also collaborate with Nascar to create and promote sports betting experiences, including introducing in-race betting options for racing fans across the US.
In-play Nascar wagering will begin in 2021, with BetMGM to offer live betting through its partnership with Genius Sports.
BetMGM will promote its Nascar offerings on its mobile app, as well as on the main BetMGM.com website, its social media channels and in BetMGM retail sportsbooks.