BetMGM lands sports betting deal with Yahoo Sports
MGM Resorts and GVC Holdings’ Roar Digital joint venture has agreed a deal to power sports betting for Verizon Media-owned media platform Yahoo Sports.
Under the multi-year partnership, Yahoo Sports will launch real-money sports betting on its app in regulated US states next month, with all transactions to take place on the BetMGM online sports betting and gaming app.
The agreement will also establish Yahoo Sports as an official digital media sports partner of MGM Resorts, with the two parties to collaborate on content experiences, exclusive live events and promotional marketing efforts.
In addition, MGM Resorts will distribute Yahoo Sports content across its various properties and platforms, while Yahoo Sports will host multiple player events at MGM Resorts properties.