Betfred linked with SPFL sponsorship deal

1 May 2015

UK bookmaker Betfred has reportedly begun talks over a possible sponsorship deal with the Scottish Professional Football League (SPFL).

Since it was formed by a merger between the Scottish Premier League and the Scottish Football League last June, the SPFL, which operates the top four divisions in the country, has been without a main sponsor.

However, the Scottish Sun newspaper has reported that Betfred has held talks with the SPFL about over a potential multi-million pound deal that could see the bookmaker fill the vacant sponsorship role.

The newspaper suggests talks have been ongoing for some months and that a deal could be struck in time for the 2015-16 season that begins this summer.

Neither the SPFL nor Betfred have commented on the speculation.

Meanwhile, Betfred has linked up with payments processing specialist Intelligent Payments to launch a new mobile service in the form of ‘3D-Secure Optimised for Mobile’.

Operators in the UK have been hesitant over offering 3D-Secure due to issues over poor adaptability and cost.

However, Intelligent Payments said it has been able to “perfect” the service in order to allow Betfred to benefit.

“We are delighted to be the first payment provider to perfect 3D-Secure for mobile and that one of our flagship customers, Betfred, are one of the first merchants to go live with this service,” Intelligent Payments chief executive Conor Quirke said.

Rakesh Chablani, managing director of Betfred Digital, added: “Intelligent Payments have been a great partner for Betfred over the years and this type of innovation allows us to continue to grow while generating significant cost savings.

“We demand a lot from our suppliers and are really pleased Intelligent Payments continue to add real value to our business.”

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