Betfair targets Google Glass technology

7 July 2014

Online gambling company Betfair has become the first betting brand to use Google Glass live on air as part of a wider strategic plan to develop bespoke products for the technology over the coming year.

According to TheDrum.com, Betfair spokesperson Barry Orr wore the Glass headset live on screen during a report from Leicester Racecourse.

Orr used the glasses to update viewers with real-time notifications for race results, non-runners, jockey changes and prices changes.

Betfair said it is also working on optimising its existing product to work for Glass in addition to developing a specific ‘Glassware’ product in advance of a more widespread use of the technology.

Alex Deacon, Betfair’s director of product innovation, said: “Glass has only recently arrived in the UK, so using it during our TV betting slots is just the very first step.

“Even more exciting is the potential that we see in understanding the usage and growth of wearable technology when it comes to improving our customers betting experience in ways beyond simply looking at prices on their phones, tablets or computers.

“Betting has moved on from simply placing a bet and waiting for it to win or lose. With products such as Cash Out we know customers want to stay connected to their bets throughout the day and wherever they are.

“Google Glass and the other new technologies help play a part in us creating that seamless connection.”

Related article: Betfair posts record revenue and profit in 2014