Betfair scores partnership with Juventus
Betfair has agreed a multi-year partnership with Italian Serie A football club Juventus.
Although the length of the deal was not disclosed, it was confirmed that Betfair will serve as the team’s official gaming and betting partner of Juventus from the 2017-18 season.
The agreement includes branding and visibility inside the team’s Allianz Stadium home ground, as well as at the club’s training facility.
Betfair will also have access to Juventus players for its various marketing and communication activities and have use of the official Juventus logo.
In addition, Betfair will develop promotional content and marketing activities for Juventus supporters, including exclusive video content and prize giveaways.
“This partnership with Betfair fits perfectly with the club’s ambitions of global growth and confirms Juventus’ appeal to industry-leading brands around the world,” Juventus co-chief revenue officer and head of global partnerships and corporate revenues, Giorgio Ricci, said.
Claudio Di Zanni, country director for Betfair Italy, added: “We are very proud to announce this partnership with Juventus, which has in its DNA values and characteristics we think are winning in sports as well as in the business, such as prestige, leadership and ambition.
“We believe that this partnership can create great opportunities for our customers and for all football fans.”
Related article: Betfair secures industry-first deal with Drone Racing League