Bet365 begins final testing ahead of full NJ launch
Bet365 is closing in on a full roll out of its New Jersey sportsbook, after beginning a regulator-controlled soft launch of the product yesterday (22 August).
Should the soft launch go without a hitch and the operator secures approval from the state Division of Gaming Enforcement for a full roll out, it will become the second skin to launch under Hard Rock Atlantic City’s operating license.
Hard Rock has already launched a Gaming Innovation Group-powered offering under its own brand, while Unibet will be its third and final skin, with an offering expected to launch soon.
Bet365 struck a partnership with Hard Rock in July 2018, and has applied for a New Jersey Casino Industry Enterprise license in the state.
The Stoke-based operator has also established an office in the state, in Marlton, and partnered EML Payments to launch a prepaid credit card to allow customers to deposit and withdraw funds from their online account.
Read the full story on iGB North America.