Bet365 begins final testing ahead of full NJ launch

23 August 2019

Bet365 is closing in on a full roll out of its New Jersey sportsbook, after beginning a regulator-controlled soft launch of the product yesterday (22 August).

Should the soft launch go without a hitch and the operator secures approval from the state Division of Gaming Enforcement for a full roll out, it will become the second skin to launch under Hard Rock Atlantic City’s operating license.

Hard Rock has already launched a Gaming Innovation Group-powered offering under its own brand, while Unibet will be its third and final skin, with an offering expected to launch soon.

Bet365 struck a partnership with Hard Rock in July 2018, and has applied for a New Jersey Casino Industry Enterprise license in the state.

The Stoke-based operator has also established an office in the state, in Marlton, and partnered EML Payments to launch a prepaid credit card to allow customers to deposit and withdraw funds from their online account.

Read the full story on iGB North America.