Be The House’s Cash Out Roulette launches with William Hill

7 December 2016

William Hill has rolled out the ‘Cash In Roulette’ product from Be The House as part of an effort to revamp its online casino offering.

The game offers bets over consecutive spins of a roulette wheel, in addition to traditional single spin roulette, and William Hill could offer liabilities of up to £1million (€1.2 million/$1.3 million).

Be The House holds a pending patent for accumulative casino on all table games and plans to launch further titles over the coming months.

“The online casino vertical has been lacking a truly innovative product for some time now, and we firmly believe that Cash In Roulette is a game-changer for operators and players alike,” Be The House chief executive and co-founder, Seth Freedman, said.

William Mathieson, head of gaming development at William Hill, added: “This is the first truly innovative and engaging roulette product I’ve seen in the last 10 years; it has such a wide variety of bets on offer, making it an exciting proposition for roulette and non-roulette players alike.

“Combined with a better margin for the operator this was a great opportunity for William Hill to work with Be The House and we look forward to its upcoming launch.”

William Hill is the second major operator to link up with Be The House, after the company also launched its ‘Cash Out Roulette’ product in partnership with Betfair.

Related article: Betfair and Be The House unveil ‘Cash Out Roulette’