Aspire Global launches Captaincharity.com

Aspire Global has rolled out new casino brand Captaincharity.com in partnership with Good Guys Media.

Captaincharity.com will give away 50% of net profits to a range of charities and environmental organisations, with both Aspire and Good Guys Media saying this approach represents a “fresh attitude towards responsible gambling based on total transparency”.

Aspire will power the new brand with its solution, which includes its complete suite of in-house services such as bespoke CRM, multilingual customer support and multi-market licences.

“I’m hugely excited about the potential of this partnership and the unique concept underpinning Captaincharity.com; it’s a one-of-a-kind brand based on an idea that everyone can relate to,” Aspire vice-president sales Jov Spiero said.

“We have very high expectations for the brand, especially considering the experienced team behind it.”

Thomas Smith, chief executive of Good Guys Media added: “Our vision is to involve our players in the decision process of choosing charities to donate to, and to update them regarding the status of their gift and the real-world impact it has had.”

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