Asia Pacific and Latin America boost lottery sales in 2013
The World Lottery Association (WLA) has cited “strong performances” from the Asia Pacific and Latin American regions as the main reason for an increase in full-year global lottery sales during the 12 month through to December 31, 2013.
The association said that global lottery sales were up 4.9% in 2013, which follows on from full-year growth of 7.7% in the previous year.
The Latin American market proved to be the most successful market with an aggregate year-on-year increase in sales of 21.4%.
Argentina’s Lotería Nacional Sociedad del Estado was the main driver behind this growth after it experienced a 31.4% rise in sales in 2013.
Elsewhere, the Asia Pacific region also reported a strong year after it reported year-on-year growth of 13.1%.
Chinese lotteries were the main source of this increase with the China Welfare Lottery performing well in particular after posting a 20.2% increase in sales.
The North American market also saw a slight improvement with full-year sales up 2.1% on the previous year. The California Lottery proved to be the standout performer in the region with an 8.8% increase in sales.
While the African region remained relatively flat with just a 0.3% rise in sales, the European region was unable to post any growth and instead suffered a drop in sales.
Lottery sales in the European market decreased 2.1% in 2013, with Greek gambling monopoly OPAP experiencing the sharpest drop with a 15.1% decline in sales.
The only standout performer in the European region was the Czech Republic’s SAZKA sázková kancelář, which enjoyed year-on-year sales growth of 25.6%.
Jean Jørgensen, executive director of the WLA, said that despite an ongoing rise in sales, the growth has now slowed for two consecutive years and the industry should adopt a “cautious” outlook on future sales.
“The tempering of sales globally in 2013, together with recent political and economic developments worldwide such as the crisis in Ukraine and heightened economic instability in Argentina, suggests it would be prudent to adopt a cautious outlook on global lottery sales for 2014,” Jørgensen said.
“Indeed, global growth in world lottery sales has now slowed for two years in succession, after reaching a high point in 2011, as the attendant graph shows.”