Aristocrat lands Europe-facing licensing deal with Inspired

6 February 2020

The European division of Aristocrat Technologies has entered into a regional licensing deal with gaming solutions provider Inspired Entertainment.

Under the new agreement, Aristocrat game content will now be offered across a number of European market segments.

Aristocrat will supply game kits for deployment on Inspired’s terminals in the video lottery market in Greece, the comma 6B market in Italy and the B3 market in the UK.

Aristocrat does not currently compete in any of these European markets and its chief product officer, Matt Primmer, said Inspired’s presence in these countries will allow the business to bring gaming content to more customers and players.

“This agreement expands Aristocrat’s growth opportunities in certain EMEA market segments and provides another channel for the monetisation of our powerful game content,” Primmer said.

“We look forward to working with Inspired to deliver benefits for our businesses, players and customers in these markets going forward.”

Inspired’s president and chief operating officer, Brooks Pierce, added: “These particular geographies have very high barriers to entry. As a leading provider with more than 33,000 machines on an open server-based gaming platform that offers seamless integration of third-party content, we are thrilled to add Aristocrat's iconic titles to our content portfolio, bringing to our customers unparalleled diversity from popular industry games.”