Aristocrat appoints London to new EMEA role

7 August 2015

Aristocrat Technologies has appointed Iain London to the newly created role of product management and business development director for Europe, the Middle East and Africa (EMEA).

London has spent over 20 years working in the gaming industry, most recently serving as vice-president international for Zitro.

Having started his career with Sun International, London went on to hold senior management posts with a number of companies such as Casino Magic and Max Bet Gaming.

London went on to join Atronic International, where he started off in sales before rising to the role of general manager for Africa.

More recently, he enjoyed a spell with Progressive Gaming International, where he held a number of senior management roles such as European sales manager, director of international product management and business development.

London then moved to Playtech to take on the role of vice-president for sales at Videobet, before taking up his most recent position with Zitro.

James Boje, managing director of EMEA at Aristocrat, said: “As part of a regional restructuring program, we have split our sales and product management functions to create a more customer-focused organisation.

“Iain has a proven track record across many areas of our industry and his experience and expertise will be instrumental in steering the successful delivery of Aristocrat’s growing, market-leading product portfolio across the EMEA region.”

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