Amelco rolls out new football outrights pricing model
Sports betting software and trading services provider Amelco has launched Quantum Outrights, a new football outright pricing model.
Powered by Amelco’s proprietary machine learning tools, Quantum Outrights is able to price the outcome of all 380 games across the English Premier League season.
Amelco has said that these predications can be used to generate more than 200 new football outright market types - bets placed on the outcome of an entire league or competition rather than individual games - all of which feature in-play availability.
Quantum Outrights, which is fully automated and delivered instantaneously, is now available as both a feed and self-service model. Football Quantum Outrights was previously only offered as a white label product to Amelco’s partners.
“We created Quantum Outrights to solve one of the few remaining gaps in the market, enhancing the customer experience on football betting - by developing a product that can instantly deliver the adjustments in odds-pricing that operators need, all based on real-time developments,” Amelco trading director Sam Foulkes explained. “With a background of developing financial systems and a market leader in the trading and sportsbook industry for close to a decade, we are unparalleled in our ability to build extremely reliable and robust solutions that can consume and process an incredible amount of data in real time.
“We can say with full confidence that there is nothing else out there on the market that can benefit sportsbook operators quite like this when it comes to their outrights offering,” Foulkes added.
Amelco’s current portfolio of sports betting partners includes the likes of Paddy Power Betfair, BetStars and GVC, the parent company of Ladbrokes Coral.
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