ActiveWin lands affiliate deal with Foxy

10 February 2017

Digital marketing company ActiveWin Media has agreed to develop and execute a strategy for GVC-owned online gaming brand Foxy.

ActiveWins will utilise its network of over 30,000 affiliate partners to further promote the Foxy Bingo and Foxy Casino gaming websites in the UK market.

Since its launch in 2005, Foxy has become an established brand in the UK, with television and print adverts having featured prominently in marketing activities for some time.

“As online bingo and gaming continues to grow in popularity, we need to ensure players are getting an enjoyable experience,” GVC’s head of bingo Adele Lawton said.

“By supplementing our acquisition efforts with a new affiliate programme, we can focus internal resources on customer engagement; ActiveWins will provide us with that flexibility.”

Natalie Merrison, affiliate director at ActiveWins, added: “Foxy is one of the most recognisable brands in the UK; they have managed to stand out in a crowded marketplace with clever branding and a great product.

“As an extension of the Foxy marketing division, we will be working closely together to grow the player base and maximise revenues for both investors and affiliates.”

Related article: GVC appoints new head of bingo to lead Cashcade brands