123gaming now available for online distribution

24 November 2014

Handicapping contest game 123gaming has become available for online distribution.

The offering, created by US and UK based developer 123gaming Inc, was previously available only through racetracks and off-track-betting operators in the US, but has expanded to an online platform following a successful trial.

The game, which 123gaming hopes will entice fantasy sports players to horseracing, is now available online at 123bet.com and also through Sportech Racing and Digital.

The 123racing wager is based on a Pick 6 format, with payoffs achieved by scoring points across the six races.

“We have been operating a very successful version of 123racing as a free play handicapping contest for several racetracks for many years, and we eventually transitioned that to a live money wager available only on track," 123gaming Inc founder and chief executive, Rob Earle, said.

“After several successful trials, and with 82% of survey respondents saying that they were likely or very likely to play the wager again, we knew it was time to expand online.

“123racing is the first interactive social wager of its kind to be integrated across an entire tote racetrack, OTB and online network, pitting handicappers across the U.S. against one another on national leaderboards.”

Some 25 North American racetracks are already signed up to provide content for the 123racing wagering pools, including Parx Racing, Emerald Downs and Keeneland. 

123bet.com will be the first online home to showcase the wager, and 123gaming says that numerous racetrack and off-track betting operators are also in the process of making the wager available online.

Andrew Gaughan, president of Sportech Racing and Digital, added: “The 123racing wager offers a great complimentary product to the classic Pick 6 and we expect it to help attract some of the 40 million Americans who are playing fantasy sports, but not wagering on horse racing.”

Related article: 123racing approved for use in North Dakota