News analysis

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    With Catena bucking its earlier warnings and flying through the Q2 crisis months with ease, its subsequent comments on affiliate compliance are instructive of how the terms of debate are shifting on licensing of affiliates in GB and elsewhere, writes Scott Longley

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    Following the decision to shelve further development of its Esports Directory, Bayes Esports Solutions chief executive Martin Dachselt discusses the need to constantly adapt and evolve in the process of establishing a start-up.

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    Christina Thakor-Rankin and Kelly Kehn of the All-In Diversity Project argue the pandemic is exacerbating gender inequality in the workplace and that it’s more important than ever to support initiatives such as iGB’s Most Influential Women

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    Jamie Nettleton and Samuel Gauci of Addisons take a look at how the gambling sector in Australia has been affected by Covid-19 and outline how the industry is reopening for business

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    We’ve launched our third survey into the Most Influential Women in the industry and we want your nominations

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    The absence of live traditional sports during the pandemic forced many through the open gates of esports, but while the surge in activity is now over for many sportsbooks, the phenomenon is no bubble, argues Nai Ng

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    Now the initial shock has passed, igaming businesses are finding their feet again. Focus remains on ensuring the safest possible returns to work, and reopening of premises where permitted. But the future of our industry has also been fundamentally shifted, and workforces are already beginning to transform in response, writes Alastair Cleland.

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    Responsible gambling has become a hot topic today, an essential item on every company’s agenda. But it hasn’t always been that way, says Kindred’s Maris Bonello.

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    When novel coronavirus (Covid-19) hit, ensuring business continuity was at the forefront of operators’ minds. But this was only phase one, writes Rebeka Mizzi. The igaming industry now faces a new challenge -  to continue innovating in a wholly new working world.

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    From AIM minnow to FTSE 100 constituent, the story of Kenny Alexander’s 13 years at GVC is an extraordinary tale but the derailment of its retail strategy by the pandemic leaves a lot riding on the US for his highly rated successor, writes Scott Longley

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    15 July 2020

    Spain’s igaming market put in an impressive performance in the first quarter, despite the shutdown of sporting events from the middle of March impacting betting activity in the tail end of the period
     

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    This morning, Neil Patel joined iGB Live Online to break down the ‘Google Wars’, offering affiliates and digital marketers some simple hacks to help elevate their SEO efforts.

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    Another day, another megadollar acquisition. But what is the end goal here, and how might Evolution realise the synergies? Kevin Dale from Egamingmonitor.com takes a look at the history of gaming M&A and whether the old guard might have something to share with this relative newcomer.

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    13 July 2020

    The reopening of retail venues last month boosted Italy’s sports betting market but thus far revenues have rebounded only to around the levels seen during the first month of the lockdown

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    The International Betting Integrity Association’s call for a set of sports betting data global best-practice standards for sports betting data comes at a pivotal moment for the sector. The sporting shutdown shone a light on the importance of the integrity of data, yet for a consensus to emerge far greater cooperation and agreement between suppliers and the sports is needed. Scott Longley speaks to the IBIA and other stakeholders

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    James Ashton from FindMyUKCasino.com says there is a major issue with content theft and plagiarism and suggests ways affiliates can protect their most valuable asset

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    A storm of regulatory change and economic uncertainty is brewing for the GB gambling industry, and operators should prepare for a punishing second half of the year, writes RB Capital's Julian Buhagiar.

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    Following yesterday's piece explaining why affiliates in Great Britain should not be subject to a licensing regime, BonusFinder's Fintan Costello sets out why a regulatory framework would benefit the sector.

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    7 July 2020

    In June the key metrics returned to pre-Covid-19 levels, which is good news for the industry. Now is an ideal time for operators to implement best practice-based methodologies to reap the benefits of their new and existing players

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    Thomas Jones, founder of BingoSites.co.uk, says that licensing affiliates would likely only benefit the largest publishers and force small but great sites out of the market.

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