News analysis

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    Predictions games are emerging as a useful way for sports betting operators to acquire customers in regulated or soon-to-regulate markets across the US. SportCaller is at the forefront of this movement, and digital performance director Paddy McDermott believes free-to-play sports games may finally be rising to prominence.

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    The UK regulator's recent prosecution of an unlicensed skins gambling site and its warning this week over children gambling on video games indicates a crackdown is on the cards. Taylor Wessing’s Neil Hawley investigates.