News analysis

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    NetEnt chief executive Therese Hillman gives an unvarnished account of the supplier’s struggles in 2018 and explains how she plans to turn the business around in 2019.

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    Whether it's tweaks to Google’s algorithms or mobile-first indexing, igaming marketers are having to constanly adapt their approach to SEO with a re-focus on content, video or user engagement, says Martyn Hannah.

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    19 May 2014

    After a frustrating few years, the momentum is there to take a leap forward towards a cohesive European policy for the online gambling sector, something that will benefit the industry and its consumers, argues Maarten Haijer of the European Gaming and Betting Association.

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    1 May 2014

    Customer experience and regulated markets have made an operator’s choice of gaming platform more important than ever before, as Aleš Gornjec of ComTrade Gaming explains.

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    1 March 2014

    Organisations across a variety of business sectors are using Big Data to learn more about their customers and their behaviour as a route to acquire new and retain existing customers, drive efficiency, and boost the bottom line. Ahead of his webcast in association with iGaming Business entitled ‘Big data, big decisions: Why analytics is the future of the gaming industry’, we spoke to Duncan Ross, Teradata’s Director of Data Science about why gaming companies are increasingly looking to Big Data as a means of gaining a competitive edge.

  • article
    1 March 2014

    This perfect storm is driven by the convergence of three key factors: the growth of online gaming with the added reach of mobile connectivity; the escalation in the resources and sophistication of cyber criminals; and the feverish excitement of an international sporting spectacle. Paul Taylor, MD, Global Enterprise Unit, JT, explores why it’s time for the online gaming sector to think hard about security.

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    19 February 2014

    Operators are now starting to take the identification and fixing of reputational issues that affect conversion more seriously, writes Nick Garner, chief executive of 90 Digital.

  • article
    4 December 2013

    bwin party made the news in September when it announced the major re-launch of its PartyPoker.com to make if social media-friendly and hit all the right buttons when it comes to targeting the free-to-play demographic. John Wright, SEO and design consultant, goes through the new website and assesses whether Party is doing 'social' right.

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    3 October 2013

    The debate on what's best, mobile native app or HTML5, could go on forever and (understandably maybe) doesn't get everyone's juices going. But there are key criteria that must be considered when choosing between the two platforms and the reason is simple: users spend more time on their smartphones or tablets surfing the web, as Dr Chris Chrisostomidis of Intralot Interactive explains.

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    19 September 2013

    Jerry Bowskill, chief architect at Scientific Games, explains why the convergence of land-based and internet gaming sectors should provide fertile ground for enriching customer experience while hailing end of the anonymous gamer.

  • article
    8 May 2013

    Big data is... big news for the online gaming industry and more specifically for the social gaming sector. Daniel Fiske, co-founder and chief technology officer of Clickfun Casino, explains why igaming companies should make more use of their metrics in order to offer an even better product to their players

  • article
    8 May 2013

    Responsive web design (RWD) is constantly gaining traction in the igaming industry as well as in other sectors.

  • article
    19 March 2013

    Manjit Singh Gombra, the newly appointed Senior Vice President of Platforms at Aristocrat Technologies, returns to explore the fundamental concept that enables the orchestration of cloud computing: virtualisation.