News analysis

  • news_analysis

    Whether it's tweaks to Google’s algorithms or mobile-first indexing, igaming marketers are having to constanly adapt their approach to SEO with a re-focus on content, video or user engagement, says Martyn Hannah.

  • article
    19 May 2014

    After a frustrating few years, the momentum is there to take a leap forward towards a cohesive European policy for the online gambling sector, something that will benefit the industry and its consumers, argues Maarten Haijer of the European Gaming and Betting Association.

  • article
    2 November 2012

    Stickyeyes’ latest market intelligence report on the igaming industry analyses who’s who in online gambling across the main verticals of sportsbook, bingo, casino and poker between July and December 2011. Phil McGuin, Head of insight at Stickyeyes, provides an overview of the findings and reveals that few operators are leveraging social media to develop an effective two-way dialogue with customers.