News analysis

  • news_analysis

    As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part two we hear from analysts and experts on technology and innovation and people

  • news_analysis

    As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part one we hear from operators and suppliers, regulatory experts and marketers

  • news_analysis

    Operators could be missing a trick by focusing too much on reaching out to new players instead of tapping up their existing player base, says Guy Hasson

  • news_analysis

    As Gaming Realms moves towards profitability by concentrating on its own games, iGaming Business spoke with chief executive Patrick Southon.

  • news_analysis

    As KamaGames and Tango get ready to extend their partnership with a third title, 3D Blackjack for Tango, iGaming Business talks to KamaGames' business development manager about the evolving partnership.

  • news_analysis

    Gamification is a much-used term for social gaming but it also works well in RMG and is simple to implement, writes Guy Hasson.  

  • news_analysis

    Whether it's tweaks to Google’s algorithms or mobile-first indexing, igaming marketers are having to constanly adapt their approach to SEO with a re-focus on content, video or user engagement, says Martyn Hannah.

  • article
    19 May 2015

    A perfect storm of regulatory and commercial factors is forcing a reappraisal of retention strategies among operators, iGB brought four experts together to discuss how customer retention is being redefined.

  • article
    29 July 2014

    Adam Krejcik of Eilers Research provides an overview of the social casino gaming market, tracking market size, revenue estimates and market share for all the major publishers.

  • article
    19 May 2014

    After a frustrating few years, the momentum is there to take a leap forward towards a cohesive European policy for the online gambling sector, something that will benefit the industry and its consumers, argues Maarten Haijer of the European Gaming and Betting Association.

  • news_analysis

    The convergence of traditional and social casino has been mentioned for as long as the social vertical has emerged as a force to be reckoned with in online gaming. For Samer Ragheb, marketing director at development studio Plumbee, there are some synergies between the two but they remain distinct, which is why a hybrid approach works so well for his company.    

  • article
    1 March 2014

    An M&A outlook for the social casino gaming sector in CY14, by Adam Krejcik, Managing Director of Digital and Interactive Gaming at Eilers Research, LLC.

  • article
    19 February 2014

    Operators are now starting to take the identification and fixing of reputational issues that affect conversion more seriously, writes Nick Garner, chief executive of 90 Digital.

  • news_analysis

    As the new year gets underway, it is a good time to reflect on how the industry will look in 2014, a year that will shape even further winners and losers in this exciting arena. For Vicenç Martí, chief executive of Akamon Entertainment, the social casino space will continue to drive strong growth but should also look beyond the English-speaking markets.

  • article
    4 December 2013

    bwin party made the news in September when it announced the major re-launch of its PartyPoker.com to make if social media-friendly and hit all the right buttons when it comes to targeting the free-to-play demographic. John Wright, SEO and design consultant, goes through the new website and assesses whether Party is doing 'social' right.

  • news_analysis

    The bwin party boss came out fighting during Wednesday morning’s third quarter call, but only a turnaround of the company’s performance, with financials to match, will turn the sceptics’ opinion of the former industry leader, writes Stephen Carter

  • article
    1 October 2013

    Fondly remembered as “The Father of Advertising”, David Ogilvy has been quoted as saying the following: “I do not regard advertising as entertainment or an art form, but as a medium of information.” But really, what could an advertising executive, whose career highpoints took place in the 1950s and 60s, teach us about the SEO-based, hyper-interactive world we live in today? Shelby Landeck of Income Access investigates

  • article
    30 September 2013

    Matthew Wilson, press officer at the UK’s Advertising Standards Authority, says that while the igaming industry by and large upholds the principles of responsible advertising, it should remain alive to the fact that more gambling ads are receiving complaints and the possibility of further monitoring by the EU is also a possibility.

  • article
    19 September 2013

    Jerry Bowskill, chief architect at Scientific Games, explains why the convergence of land-based and internet gaming sectors should provide fertile ground for enriching customer experience while hailing end of the anonymous gamer.

  • news_analysis

    The Microsoft-Nokia deal might not mean much for the igaming sector at the moment, but for mgaming expert Aideen Shortt, the industry should look at the numbers and be prepared. 

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