News analysis

  • news_analysis

    As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part two we hear from analysts and experts on technology and innovation and people

  • news_analysis

    As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part one we hear from operators and suppliers, regulatory experts and marketers

  • news_analysis

    Whether it's tweaks to Google’s algorithms or mobile-first indexing, igaming marketers are having to constanly adapt their approach to SEO with a re-focus on content, video or user engagement, says Martyn Hannah.

  • article
    19 May 2015

    A perfect storm of regulatory and commercial factors is forcing a reappraisal of retention strategies among operators, iGB brought four experts together to discuss how customer retention is being redefined.

  • article
    19 May 2014

    After a frustrating few years, the momentum is there to take a leap forward towards a cohesive European policy for the online gambling sector, something that will benefit the industry and its consumers, argues Maarten Haijer of the European Gaming and Betting Association.

  • article
    25 March 2014

    The introduction of the Point of Consumption tax in the UK is a major milestone for the igaming sector, but integrating land-based and remote gaming activities, catering to the mobile and tablet punters and being able to work off strong customer loyalty and brand awareness will be just as important, explain Simon Oaten, lead partner, and David Perry, senior manager, Betting and Gaming Team at Deloitte.

  • news_analysis

    The bwin party boss came out fighting during Wednesday morning’s third quarter call, but only a turnaround of the company’s performance, with financials to match, will turn the sceptics’ opinion of the former industry leader, writes Stephen Carter

  • news_analysis

    The Microsoft-Nokia deal might not mean much for the igaming sector at the moment, but for mgaming expert Aideen Shortt, the industry should look at the numbers and be prepared. 

  • article
    20 March 2013

    Mark McGuinness, managing director of eMainstream Marketing, looks at what social betting and gaming has to offer. 

  • article
    2 November 2012

    Stickyeyes’ latest market intelligence report on the igaming industry analyses who’s who in online gambling across the main verticals of sportsbook, bingo, casino and poker between July and December 2011. Phil McGuin, Head of insight at Stickyeyes, provides an overview of the findings and reveals that few operators are leveraging social media to develop an effective two-way dialogue with customers. 

  • article
    11 October 2011

    Global Gaming Outlook, PricewaterhouseCoopers’ (PwC) latest study, assesses the current and future trends and revenue growth in the land-based casino and online gambling markets over the short-term period to 2015. Here, PwC kindly provides iGaming Business with an excerpt addressing the eastern and digital migration of a new global gaming landscape that will become dominated by Asia.