News analysis

  • news_analysis

    Whether it's tweaks to Google’s algorithms or mobile-first indexing, igaming marketers are having to constanly adapt their approach to SEO with a re-focus on content, video or user engagement, says Martyn Hannah.

  • article
    19 May 2014

    After a frustrating few years, the momentum is there to take a leap forward towards a cohesive European policy for the online gambling sector, something that will benefit the industry and its consumers, argues Maarten Haijer of the European Gaming and Betting Association.

  • article
    19 February 2014

    Operators are now starting to take the identification and fixing of reputational issues that affect conversion more seriously, writes Nick Garner, chief executive of 90 Digital.

  • article
    4 December 2013

    bwin party made the news in September when it announced the major re-launch of its PartyPoker.com to make if social media-friendly and hit all the right buttons when it comes to targeting the free-to-play demographic. John Wright, SEO and design consultant, goes through the new website and assesses whether Party is doing 'social' right.

  • article
    19 September 2013

    Jerry Bowskill, chief architect at Scientific Games, explains why the convergence of land-based and internet gaming sectors should provide fertile ground for enriching customer experience while hailing end of the anonymous gamer.

  • article
    8 May 2013

    Big data is... big news for the online gaming industry and more specifically for the social gaming sector. Daniel Fiske, co-founder and chief technology officer of Clickfun Casino, explains why igaming companies should make more use of their metrics in order to offer an even better product to their players

  • article
    2 November 2012

    Stickyeyes’ latest market intelligence report on the igaming industry analyses who’s who in online gambling across the main verticals of sportsbook, bingo, casino and poker between July and December 2011. Phil McGuin, Head of insight at Stickyeyes, provides an overview of the findings and reveals that few operators are leveraging social media to develop an effective two-way dialogue with customers.