Whether it's tweaks to Google’s algorithms or mobile-first indexing, igaming marketers are having to constanly adapt their approach to SEO with a re-focus on content, video or user engagement, says Martyn Hannah.
The acquisition of Playtika by the Shanghai Giant Network Technology for US$4.4bn shows that the social gaming sector is a serious, cash generative business. But the deal also has repercussions for the sector as a whole, writes Joanne Chrisite.
The transition from Facebook/web to mobile continued to shape publisher fortunes in Q4 of 2015, writes Adam Krejcik from Eilers & Krejcik Gaming, with performances boosting full-year estimated global revenues by 19% to US$3.3bn.
The social casino sector experienced a second consecutive period of sub-par growth in the third quarter of 2015, with some publishers adapting better than others to the ongoing transition away from Facebook/web gaming to mobile, writes Adam Krejcik of Eilers Research.
A perfect storm of regulatory and commercial factors is forcing a reappraisal of retention strategies among operators, iGB brought four experts together to discuss how customer retention is being redefined.
In the wake of the announcement of the Amaya-Stars deal and a number of US states signaling their interest in regulating online poker, Eilers Research’s Adam Krejcik compiled a report on the current state of the US poker market. We highlight some of its main conclusions.
After a frustrating few years, the momentum is there to take a leap forward towards a cohesive European policy for the online gambling sector, something that will benefit the industry and its consumers, argues Maarten Haijer of the European Gaming and Betting Association.
The convergence of traditional and social casino has been mentioned for as long as the social vertical has emerged as a force to be reckoned with in online gaming. For Samer Ragheb, marketing director at development studio Plumbee, there are some synergies between the two but they remain distinct, which is why a hybrid approach works so well for his company.