News analysis

  • news_analysis

    Esports has a massive fanbase, and there is a growing realisation that the company that cracks the code of developing an offering that brings betting to this highly engaged audience will profit handsomely. Having built a platform from the ground up, led by a team of experienced igaming and esports professionals, Luckbox is well-placed to succeed.

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    While casinos may not yet exist in Japan, what does the gaming market look like now? Natalie Meyer, founder and chief executive of cultural insight agency Tokyoesque, provides a breakdown on the current size and perception of the country's gambling industry.

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    Much has been said of the potential returns for the bookmaker that brings esports betting into the mainstream. However despite numerous attempts, no company appears to be close to doing so. Those looking to crack the market discuss the challenges they face.

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    Predictions games are emerging as a useful way for sports betting operators to acquire customers in regulated or soon-to-regulate markets across the US. SportCaller is at the forefront of this movement, and digital performance director Paddy McDermott believes free-to-play sports games may finally be rising to prominence.

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    Brazil has a huge and growing esports fan base. But it hasn’t been monetised as well as other regions. Joanne Christie talks to ESL Brazil’s Leo De Biase about how things are changing.

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    NetEnt's struggles in live casino have been well-documented, but the operator refuses to give up on the vertical. Andres Rengifo has been brought in to lead a push that the supplier believes will finally allow it to carve out significant market share.

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    Bettor Faster and Bet Blocks founders Jonny Robb and Nilesh Mistry have established GamblingStartup.Ventures, in a bid to connect early-stage gambling businesses around the world. Here, we meet some of the teams looking to revolutionise the way punters play.

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    In the second part of his feature on how affiliates can best tap into the exploding esports market, Nick Pateman looks at market developments, generating value from engagements, data, content, hiiring and where to start

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    With viewer numbers, prize pools and now betting revenues continuing to rocket, esports’ meteoric rise continues apace, writes Nick Pateman. Here he offers his insights on how best to tap into this exploding market

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    If founding a startup is fraught with risk, how much higher are the stakes for one trying to make it in the gaming industry? The brains behind an innovative new betting app gives iGamingBusiness.com his inside view

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    The Department of Justice’s decision to revise its interpretation of the Wire Act could have a major impact on the nascent US iGaming industry. Or, as some suggest, its impact could be felt in gaming verticals that are well-established and generating money for operators and states alike. A selection of speakers from ICE Sports Betting USA discuss the DoJ’s about-turn.

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    Fears about integrity in esports are based on a lack of understanding of how the games work, writes Hai Ng

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    Michael Pollock argues that the future of esports in a gaming context will belong to those prepared to defy conventional boundaries and target multiple demographics

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    As esports completes its move from subculture to the mainstream, there are big rewards in store for those who grasp both its past and its potential. Ready, player one?

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    Esports platform Luckbox has been told not to ‘let the past taint the future’, according to chief executive officer Lars Lien

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    The Gambling Commission’s stance on loot boxes puts it somewhat at odds with the rumblings of regulators and politicians in other countries, with some believing it has fallen short

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    Ian Smith, commissioner of the Esports Integrity Coalition, explains why the US sports leagues’ failure to deal with the badly designed PASPA is costing them dear.

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    Scepticism towards the nascent ICO market is understandable but Unikrn’s expected $100m token raise next month is still a signal moment, writes GamCrowd chief executive Chris North.

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    Kingsley Edwards of esports start-up Leet and co-owner of the Rogue esports team, discusses the esports scene in Las Vegas and how it is helping attract Millennials to Sin City.

  • article
    1 September 2016

    Offering in-play betting on eSports is seen as a natural next step for operators, but as Scott Longley finds out, there’s a number of important issues that necessitate a cautious approach on their behalf when it comes to realising the opportunity.

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