News analysis

  • news_analysis

    With the demise of enhanced odds offers and operators’ ability to differentiate on marketing being reduced by the day, an arms race on product is now underway

  • article
    3 July 2017

    Casino and gaming establishments must keep up with the flow of new technologies, but Sam McMullen says it's important they don't also sacrifice entertainment value.

  • article
    19 May 2014

    After a frustrating few years, the momentum is there to take a leap forward towards a cohesive European policy for the online gambling sector, something that will benefit the industry and its consumers, argues Maarten Haijer of the European Gaming and Betting Association.

  • article
    19 September 2013

    Jerry Bowskill, chief architect at Scientific Games, explains why the convergence of land-based and internet gaming sectors should provide fertile ground for enriching customer experience while hailing end of the anonymous gamer.

  • article
    2 November 2012

    Stickyeyes’ latest market intelligence report on the igaming industry analyses who’s who in online gambling across the main verticals of sportsbook, bingo, casino and poker between July and December 2011. Phil McGuin, Head of insight at Stickyeyes, provides an overview of the findings and reveals that few operators are leveraging social media to develop an effective two-way dialogue with customers.