Paddy Power is the go-to betting and gaming brand for UK punters, according to a new report into gambling-related search terms by Pi Datametrics, with horse racing still the most popular sport despite declining search activity
Whether it's tweaks to Google’s algorithms or mobile-first indexing, igaming marketers are having to constanly adapt their approach to SEO with a re-focus on content, video or user engagement, says Martyn Hannah.
The World Cup is a major opportunity for sportsbook and exchange operators to recruit new players and increase volume, but with it comes a month of high traffic and surges in demand. Jesper Jensen of Tipico, Mike Ellis of Youwin.com and Marc Thomas of SISBetting talk us through the challenges of keeping operator platforms running.
Continuation licences and HMRC registration should now be a priority for UK-facing operators ahead of the UK’s move to a point-of-consumption regulatory and tax regime for igaming from August, writes David Schollenberger of Healy’s.
After a frustrating few years, the momentum is there to take a leap forward towards a cohesive European policy for the online gambling sector, something that will benefit the industry and its consumers, argues Maarten Haijer of the European Gaming and Betting Association.
An emphasis on mobile, strong branding and social media presence have generated a strong set of interims for Paddy's. But whoever succeeds Patrick Kennedy as chief executive will have a lot to live up to, says Graham Wood.
Breon Corcoran is doing a fine job leading Betfair out of its post-IPO funk, but for Jake Pollard it is the group's exchange-sportsbook integration that could really take it to a new level, in the UK and elsewhere.
Multi-channelling is no longer the reality of a few tech-savvy enthusiasts, but the reality for millions, writes Anant Swarup, founder and director of MediaRunSearch, and igaming operators must respond to users' needs and habits.