Paddy Power is the go-to betting and gaming brand for UK punters, according to a new report into gambling-related search terms by Pi Datametrics, with horse racing still the most popular sport despite declining search activity
Whether it's tweaks to Google’s algorithms or mobile-first indexing, igaming marketers are having to constanly adapt their approach to SEO with a re-focus on content, video or user engagement, says Martyn Hannah.
The World Cup is a major opportunity for sportsbook and exchange operators to recruit new players and increase volume, but with it comes a month of high traffic and surges in demand. Jesper Jensen of Tipico, Mike Ellis of Youwin.com and Marc Thomas of SISBetting talk us through the challenges of keeping operator platforms running.
iGaming Business publishes the second instalment of iXP Consulting's audit of poker operators' customer service and support teams. The first part looked at the overall state of the sector and how client support fitted into its wider context.The second part looks at operators' email response times and product knowledge.
Continuation licences and HMRC registration should now be a priority for UK-facing operators ahead of the UK’s move to a point-of-consumption regulatory and tax regime for igaming from August, writes David Schollenberger of Healy’s.
After a frustrating few years, the momentum is there to take a leap forward towards a cohesive European policy for the online gambling sector, something that will benefit the industry and its consumers, argues Maarten Haijer of the European Gaming and Betting Association.
An emphasis on mobile, strong branding and social media presence have generated a strong set of interims for Paddy's. But whoever succeeds Patrick Kennedy as chief executive will have a lot to live up to, says Graham Wood.
Breon Corcoran is doing a fine job leading Betfair out of its post-IPO funk, but for Jake Pollard it is the group's exchange-sportsbook integration that could really take it to a new level, in the UK and elsewhere.
The smartphone has changed the online gaming sector beyond recognition and has opened up new avenues for operators and, most importantly, to consumers. This article looks at how the latest and future trends in online and mobile payments will impact online gaming operators and why trust is still so important with new payment methods.
Multi-channelling is no longer the reality of a few tech-savvy enthusiasts, but the reality for millions, writes Anant Swarup, founder and director of MediaRunSearch, and igaming operators must respond to users' needs and habits.
Setting the right key performance indicators (KPIs) is a vital ingredient for success in the igaming space. Daniela Castillo, marketing and communications manager at iMovo, explains how operators can get a long term perspective of all the data at their disposal and how they can make use of it