News analysis

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    As the new decade gets underway, industry experts share their thoughts on the opportunities and challenges that lie ahead. Today we hear from marketing specialists

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    While many questions remain unanswered regarding the future of igaming in African’s most populous nation, the growth fundamentals remain solid for operators with the right acquisition and retention strategies, writes Sarafina Wolde Gabriel

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    Mathew Symmonds’ meetings with affiliate managers at conferences used to come to an abrupt end when he revealed he was generating most of his traffic from Africa. Not so today. We find out how he entered the affiliate business and established WinDrawWin and PredictZ as the leading portals focused on these markets

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    As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part two we hear from analysts and experts on technology and innovation and people

  • news_analysis

    As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part one we hear from operators and suppliers, regulatory experts and marketers

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    While undoubtedly valuable to igaming operators, wallet providers and affiliates are at times enabling behaviour such as bonus abuse, says MuchBetter’s Jens Bader

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    Real-time engagement with mobile players is vital, and so is real-time retention. Dorothy Creaven looks at how and why real-time CRM strategies work.

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    Looming regulations and marketing, mobile and machine advances, read Part 4 of our industry experts' predictions for the year ahead.

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    9 February 2017

    Branded3's Melanie Hyde pinpoints the developments set to impact the paid search landscape in 2017 and explains how the industry should adjust.

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    Mobile has long been high on Google’s agenda, but the launch of a new mobile index that will become the primary index points to a focus marketers can’t ignore, says Corey Padveen.

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    Whether it's tweaks to Google’s algorithms or mobile-first indexing, igaming marketers are having to constanly adapt their approach to SEO with a re-focus on content, video or user engagement, says Martyn Hannah.

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    20 May 2014

    The World Cup is a major opportunity for sportsbook and exchange operators to recruit new players and increase volume, but with it comes a month of high traffic and surges in demand. Jesper Jensen of Tipico, Mike Ellis of Youwin.com and Marc Thomas of SISBetting talk us through the challenges of keeping operator platforms running.

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    19 May 2014

    iGaming Business publishes the second instalment of iXP Consulting's audit of poker operators' customer service and support teams. The first part looked at the overall state of the sector and how client support fitted into its wider context.The second part looks at operators' email response times and product knowledge.

     

     

     

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    The Microsoft-Nokia deal might not mean much for the igaming sector at the moment, but for mgaming expert Aideen Shortt, the industry should look at the numbers and be prepared.