News analysis

  • article
    5 June 2020

    Sporting events are finally making a comeback after months of being shut down due to the ongoing novel coronavirus (Covid-19) pandemic. But how does this translate into numbers?

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    Lockdowns and the cancellation of sporting events have wreaked havoc on the sports betting industry, says Julia Logan. But operators are adapting in a bid to protect their revenues

  • article
    7 April 2020

    Deposit amounts and conversion rates were up in the casino vertical as sports bettors starved of fixtures turned their attention to casino games instead

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    As the new decade gets underway, industry experts share their thoughts on the opportunities and challenges that lie ahead. Today we hear from marketing specialists

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    A cultural shift in the industry has seen operators look to ramp up their responsible gaming controls, with many bringing in external help to do so, writes Daniel O’Boyle. But can external consultants really play a role in changing company culture?

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    In the second of a two-part interview, Kindred CMO Elen Barber discusses the changing tools, technologies and responsibilities of a marketing executive in the igaming industry

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    In the first of a two-part interview, Kindred CMO Elen Barber says bonuses may soon be a thing of the past and explains how the operator has been preparing for the shift

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    Phil Blackwell asks whether high membership fees and a structure that appears to benefit only the biggest in the sector will effectively undermine new trade body Responsible Affiliates in iGaming's (RAIG) efforts to become the voice of the industry.

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    Just months after ending his 14-year tenure with the Remote Gambling Association (RGA), Clive Hawkswood is back, now chairing Responsible Affiliates in Gambling, a new body established to promote social responsibility in the affiliate sector.

  • article
    5 March 2019

    Paddy Power remains the clear leader with its quirky social media campaigns. But tipster site bettingexpert.com says other bookies are outperforming it in some channels

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    While men still make up the majority of igaming players, Optimove research reveals that women are actually the more valuable customers. Ahead of International Women’s Day, which falls this Friday (March 8), Optimove vice president of revenue Asaf Cohen digs into the data to show that women are winning the Battle of the Sexes in online gaming.

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    As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part two we hear from analysts and experts on technology and innovation and people

  • news_analysis

    As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part one we hear from operators and suppliers, regulatory experts and marketers

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    The threat of further advertising restrictions is weighing heavily on the industry, according to speakers on the second day of ICE VOX 2019. Joanne Christie reports

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    The first day’s panels at ICE VOX 2019 saw speakers talk up the need for cooperation between operators and regulators if the industry is to survive in the face of increasing regulatory pressure and worsening public opinion. Speakers also highlighted the importance of clarity on issues such as the Department of Justice’s reinterpretation of the Wire Act and what is expected of operators when it comes to player protection.

  • article
    3 January 2019

    Over the last 12 months, Betting Expert has compared the biggest brands across a range of criteria. Now it reveals the overall winner for the year

  • article
    5 December 2018

    While football pulls in the most punters, there are plenty of other sports that attract bettors. Tipster site bettingexpert.com evaluates which bookmakers offer the widest range of sports

  • article
    30 October 2018

    With the NBA season now under way, leading tipster site bettingexpert.com evaluates which bookmakers are offering the best odds

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    Operators could be missing a trick by focusing too much on reaching out to new players instead of tapping up their existing player base, says Guy Hasson

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    There were some surprising sporting performances in the World Cup, but also some unexpected advertising insights, says Bannerflow’s Björn Karlström

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