News analysis

  • article
    7 November 2019

    Autumn brought with it a wave of cool air but it was mainly sports betting that caught a chill, with casino continuing its upward trend, according to the latest data from Optimove’s iGaming Pulse

  • article
    6 November 2019

    Leading tipster site Betting Expert compares bookmakers’ Champions League offerings, analysing their odds, markets, commission levels and promotions to determine the best in the UK

  • article
    8 October 2019

    Leading tipster site bettingexpert.com considers the deposit and withdrawal options offered by 25 of the UK’s most popular bookmakers

  • article
    7 October 2019

    While headline KPIs for sports remained broadly stable on the prior month, September saw a 14% (YoY) fall in average monthly revenue per player, ostensibly due to bonuses being increased over the year, according to the latest data from Optimove’s iGaming Pulse

  • article
    6 September 2019

    The lack of a major sporting event may have led to a drop in player activity in August 2019, but as the latest data from Optimove's iGaming Pulse shows, players acquired during the month may actually have greater longer-term value than those acquired around events such as the World Cup

  • news_analysis

    While many questions remain unanswered regarding the future of igaming in African’s most populous nation, the growth fundamentals remain solid for operators with the right acquisition and retention strategies, writes Sarafina Wolde Gabriel

  • news_analysis

    Mathew Symmonds’ meetings with affiliate managers at conferences used to come to an abrupt end when he revealed he was generating most of his traffic from Africa. Not so today. We find out how he entered the affiliate business and established WinDrawWin and PredictZ as the leading portals focused on these markets

  • article
    20 August 2019

    Leading tipster site Betting Expert compares bookmakers’ Premier League offerings, comparing their odds, markets, commission levels and features to determine the best in the UK

  • news_analysis

    Paddy Power’s non-shirt sponsorship stunt has maximised the all-important first-week impact better than all other new shirt sponsorships. But its opportunist exploitation of the debate over the ubiquity of betting brands around football could ultimately blow up in the industry’s face, argues Scott Longley

  • article
    25 July 2019

    Leading tipster site Betting Expert compares bookmakers’ MMA offerings, exploring their markets, odds, promotions and in-play options to determine the best in the UK.

  • news_analysis

    Wiggin's Sarah MacDonald examines the conclusions that can be drawn from GambleAware's interim report into the effect of gambling marketing on children, and what action should be taken by operators.

  • news_analysis

    The second day of debate at iGB Live! saw panel discussions focus on how affiliates can make an impact in new markets.

  • news_analysis

    The standard career progression in affiliate marketing is not for everyone, but learning and development can help ensure a higher level of job satisfaction, writes Tom Galanis

  • article
    3 July 2019

    June's exclusive look at Optimove iGaming Pulse data shows that while sports betting dropped off after the Champions League final, casino showed a steadier trend during the month

  • news_analysis

    In the second of a two-part interview, Kindred CMO Elen Barber discusses the changing tools, technologies and responsibilities of a marketing executive in the igaming industry

  • news_analysis

    In the first of a two-part interview, Kindred CMO Elen Barber says bonuses may soon be a thing of the past and explains how the operator has been preparing for the shift

  • news_analysis

    The UK’s Advertising Standards Authority (ASA) is becoming increasingly strict in how it enforces a ban on sportspeople under 25 years of age being featured in gambling advertising. This should make operators think twice about how they advertise, especially around football, says Tom Edmonds of Northridge Law.

  • news_analysis

    Phil Blackwell asks whether high membership fees and a structure that appears to benefit only the biggest in the sector will effectively undermine new trade body Responsible Affiliates in iGaming's (RAIG) efforts to become the voice of the industry.

  • news_analysis

    Just months after ending his 14-year tenure with the Remote Gambling Association (RGA), Clive Hawkswood is back, now chairing Responsible Affiliates in Gambling, a new body established to promote social responsibility in the affiliate sector.

  • article
    4 June 2019

    May's exclusive look at Optimove's iGaming Pulse data sees research lab team lead Omer Liss examine a steady increase in customer activity across sports and casino 

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