News analysis

  • news_analysis

    As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part two we hear from analysts and experts on technology and innovation and people

  • news_analysis

    As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part one we hear from operators and suppliers, regulatory experts and marketers

  • news_analysis

    Operators could be missing a trick by focusing too much on reaching out to new players instead of tapping up their existing player base, says Guy Hasson

  • news_analysis

    Gamification is a much-used term for social gaming but it also works well in RMG and is simple to implement, writes Guy Hasson.  

  • news_analysis

    Whether it's tweaks to Google’s algorithms or mobile-first indexing, igaming marketers are having to constanly adapt their approach to SEO with a re-focus on content, video or user engagement, says Martyn Hannah.

  • article
    29 July 2014

    Adam Krejcik of Eilers Research provides an overview of the social casino gaming market, tracking market size, revenue estimates and market share for all the major publishers.

  • news_analysis

    The convergence of traditional and social casino has been mentioned for as long as the social vertical has emerged as a force to be reckoned with in online gaming. For Samer Ragheb, marketing director at development studio Plumbee, there are some synergies between the two but they remain distinct, which is why a hybrid approach works so well for his company.    

  • article
    4 December 2013

    bwin party made the news in September when it announced the major re-launch of its PartyPoker.com to make if social media-friendly and hit all the right buttons when it comes to targeting the free-to-play demographic. John Wright, SEO and design consultant, goes through the new website and assesses whether Party is doing 'social' right.

  • article
    1 October 2013

    Fondly remembered as “The Father of Advertising”, David Ogilvy has been quoted as saying the following: “I do not regard advertising as entertainment or an art form, but as a medium of information.” But really, what could an advertising executive, whose career highpoints took place in the 1950s and 60s, teach us about the SEO-based, hyper-interactive world we live in today? Shelby Landeck of Income Access investigates

  • article
    19 September 2013

    Jerry Bowskill, chief architect at Scientific Games, explains why the convergence of land-based and internet gaming sectors should provide fertile ground for enriching customer experience while hailing end of the anonymous gamer.

  • news_analysis

    The Microsoft-Nokia deal might not mean much for the igaming sector at the moment, but for mgaming expert Aideen Shortt, the industry should look at the numbers and be prepared. 

  • news_analysis

    Real-money igaming operators have been jumping into the social gaming vertical while social companies are equally interested in the real money equivalent.

  • article
    8 May 2013

    Big data is... big news for the online gaming industry and more specifically for the social gaming sector. Daniel Fiske, co-founder and chief technology officer of Clickfun Casino, explains why igaming companies should make more use of their metrics in order to offer an even better product to their players

  • article
    11 October 2011

    Global Gaming Outlook, PricewaterhouseCoopers’ (PwC) latest study, assesses the current and future trends and revenue growth in the land-based casino and online gambling markets over the short-term period to 2015. Here, PwC kindly provides iGaming Business with an excerpt addressing the eastern and digital migration of a new global gaming landscape that will become dominated by Asia.