News analysis

  • news_analysis

    As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part two we hear from analysts and experts on technology and innovation and people

  • news_analysis

    As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part one we hear from operators and suppliers, regulatory experts and marketers

  • news_analysis

    As Gaming Realms moves towards profitability by concentrating on its own games, iGaming Business spoke with chief executive Patrick Southon.

  • news_analysis

    SciGames, PlayStudios and Product Madness finished 2016 strongly, the latter overtaking DoubleDown as fourth largest publisher. 

  • news_analysis

    As KamaGames and Tango get ready to extend their partnership with a third title, 3D Blackjack for Tango, iGaming Business talks to KamaGames' business development manager about the evolving partnership.

  • news_analysis

    Gamification is a much-used term for social gaming but it also works well in RMG and is simple to implement, writes Guy Hasson.  

  • news_analysis

    Whether it's tweaks to Google’s algorithms or mobile-first indexing, igaming marketers are having to constanly adapt their approach to SEO with a re-focus on content, video or user engagement, says Martyn Hannah.

  • article
    19 May 2015

    A perfect storm of regulatory and commercial factors is forcing a reappraisal of retention strategies among operators, iGB brought four experts together to discuss how customer retention is being redefined.

  • article
    1 August 2014

    With the current landscape presenting interim challenges to short-term liquidity, iGaming operators should consider diversifying into the fantasy sports vertical, writes Alana Levine of Income Access.

  • article
    19 May 2014

    After a frustrating few years, the momentum is there to take a leap forward towards a cohesive European policy for the online gambling sector, something that will benefit the industry and its consumers, argues Maarten Haijer of the European Gaming and Betting Association.

  • news_analysis

    The convergence of traditional and social casino has been mentioned for as long as the social vertical has emerged as a force to be reckoned with in online gaming. For Samer Ragheb, marketing director at development studio Plumbee, there are some synergies between the two but they remain distinct, which is why a hybrid approach works so well for his company.    

  • news_analysis

    Igaming investor and entrepreneur Maximiliano De Muro explains how social gaming is developing in Latam and what operators need to do to be successful there.

  • article
    25 March 2014

    The introduction of the Point of Consumption tax in the UK is a major milestone for the igaming sector, but integrating land-based and remote gaming activities, catering to the mobile and tablet punters and being able to work off strong customer loyalty and brand awareness will be just as important, explain Simon Oaten, lead partner, and David Perry, senior manager, Betting and Gaming Team at Deloitte.

  • article
    1 March 2014

    On the surface, the convergence of land-based and online gaming entities in New Jersey serves to provide the online companies with a foothold into the nascent US gaming market. But, can these partnerships also open doors to international expansion for US land-based operators over time? Christina Thakor-Rankin, Principal Consultant at 1710 Gaming, explores.

  • article
    1 March 2014

    Tim Axon, Managing Consultant at Maxymiser, explains how customer experience optimisation can be the next frontier for online gaming companies.

  • article
    1 March 2014

    An M&A outlook for the social casino gaming sector in CY14, by Adam Krejcik, Managing Director of Digital and Interactive Gaming at Eilers Research, LLC.

  • article
    19 February 2014

    Operators are now starting to take the identification and fixing of reputational issues that affect conversion more seriously, writes Nick Garner, chief executive of 90 Digital.

  • news_analysis

    As the new year gets underway, it is a good time to reflect on how the industry will look in 2014, a year that will shape even further winners and losers in this exciting arena. For Vicenç Martí, chief executive of Akamon Entertainment, the social casino space will continue to drive strong growth but should also look beyond the English-speaking markets.

  • article
    4 December 2013

    bwin party made the news in September when it announced the major re-launch of its PartyPoker.com to make if social media-friendly and hit all the right buttons when it comes to targeting the free-to-play demographic. John Wright, SEO and design consultant, goes through the new website and assesses whether Party is doing 'social' right.

  • article
    1 October 2013

    Fondly remembered as “The Father of Advertising”, David Ogilvy has been quoted as saying the following: “I do not regard advertising as entertainment or an art form, but as a medium of information.” But really, what could an advertising executive, whose career highpoints took place in the 1950s and 60s, teach us about the SEO-based, hyper-interactive world we live in today? Shelby Landeck of Income Access investigates

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