News analysis

  • article
    1 March 2014

    Mergers and Acquisitions In Social Gaming

    An M&A outlook for the social casino gaming sector in CY14, by Adam Krejcik, Managing Director of Digital and Interactive Gaming at Eilers Research, LLC.

  • article
    19 February 2014

    Online reputation management: SEO increasingly like PR

    Operators are now starting to take the identification and fixing of reputational issues that affect conversion more seriously, writes Nick Garner, chief executive of 90 Digital.

  • news_analysis
    20 January 2014

    Social casino in 2014: a competitive environment

    As the new year gets underway, it is a good time to reflect on how the industry will look in 2014, a year that will shape even further winners and losers in this exciting arena. For Vicenç Martí, chief executive of Akamon Entertainment, the social casino space will continue to drive strong growth but should also look beyond the English-speaking markets.

  • article
    4 December 2013

    The new PartyPoker.com: a social media analysis

    bwin party made the news in September when it announced the major re-launch of its PartyPoker.com to make if social media-friendly and hit all the right buttons when it comes to targeting the free-to-play demographic. John Wright, SEO and design consultant, goes through the new website and assesses whether Party is doing 'social' right.

  • news_analysis
    14 November 2013

    bwin party needs to turn things around, and quick

    The bwin party boss came out fighting during Wednesday morning’s third quarter call, but only a turnaround of the company’s performance, with financials to match, will turn the sceptics’ opinion of the former industry leader, writes Stephen Carter

  • article
    1 October 2013

    Traffic and campaign optimisation: aim out of the ball park

    Fondly remembered as “The Father of Advertising”, David Ogilvy has been quoted as saying the following: “I do not regard advertising as entertainment or an art form, but as a medium of information.” But really, what could an advertising executive, whose career highpoints took place in the 1950s and 60s, teach us about the SEO-based, hyper-interactive world we live in today? Shelby Landeck of Income Access investigates

  • article
    30 September 2013

    Advertising standards review: the UK igaming industry

    Matthew Wilson, press officer at the UK’s Advertising Standards Authority, says that while the igaming industry by and large upholds the principles of responsible advertising, it should remain alive to the fact that more gambling ads are receiving complaints and the possibility of further monitoring by the EU is also a possibility.

  • article
    19 September 2013

    The merging landscapes of social and land-based gaming

    Jerry Bowskill, chief architect at Scientific Games, explains why the convergence of land-based and internet gaming sectors should provide fertile ground for enriching customer experience while hailing end of the anonymous gamer.

  • news_analysis
    6 September 2013

    iPhones and Androids headlines but Nokia user numbers higher

    The Microsoft-Nokia deal might not mean much for the igaming sector at the moment, but for mgaming expert Aideen Shortt, the industry should look at the numbers and be prepared. 

  • news_analysis
    4 September 2013

    Opinion: Social gambling a gateway to real money gambling?

    Real-money igaming operators have been jumping into the social gaming vertical while social companies are equally interested in the real money equivalent.

  • news_analysis
    14 August 2013

    Optimising your marketing mix using direct mail

    The online gaming sector is still relatively young and, as a result, is quite rightly ‘hi-tech’ and ‘online’.

  • article
    8 May 2013

    Driven by Data

    Big data is... big news for the online gaming industry and more specifically for the social gaming sector. Daniel Fiske, co-founder and chief technology officer of Clickfun Casino, explains why igaming companies should make more use of their metrics in order to offer an even better product to their players

  • article
    20 March 2013

    Social Gaming: Everyone does it!

    Mark McGuinness, managing director of eMainstream Marketing, looks at what social betting and gaming has to offer. 

  • article
    2 November 2012

    iGaming Remains Socially Awkward

    Stickyeyes’ latest market intelligence report on the igaming industry analyses who’s who in online gambling across the main verticals of sportsbook, bingo, casino and poker between July and December 2011. Phil McGuin, Head of insight at Stickyeyes, provides an overview of the findings and reveals that few operators are leveraging social media to develop an effective two-way dialogue with customers. 

  • article
    10 January 2012

    Social Media is not an Experiment

    Social media is no longer experimental, it’s fundamental, says igaming consultant Aideen Shortt.

  • article
    11 October 2011

    Opinion: Going East – and Going Digital

    Global Gaming Outlook, PricewaterhouseCoopers’ (PwC) latest study, assesses the current and future trends and revenue growth in the land-based casino and online gambling markets over the short-term period to 2015. Here, PwC kindly provides iGaming Business with an excerpt addressing the eastern and digital migration of a new global gaming landscape that will become dominated by Asia. 

  • article
    12 January 2011

    What’s Your Social Media Strategy for 2012?

    As all things social gather increasing momentum across online gaming, Michael Katz of Sociarati Media assesses the strategies for operators looking to execute a social media plan in 2012.

     

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