In the second part of his masterclass on running white label operations, Denis Lukovkin of iGaming content and software provider Innovaventis outlines how a newly launched brand can gain traction, and customers, in a crowded industry
NetEnt’s drive to revitalise its business has seen the supplier make its first move into the affiliate sector. The company’s communications chief Anna Romboli is leading this push into uncharted territory.
In the second part of iGaming Business' analysis of gambling advertising restrictions, we look at the unintended consequences of bans, possible alternatives to blanket prohibitions - and ask whether tackling advertising really gets to the root cause of the issue.
New restrictions on gambling advertising are being proposed or brought into force as more European regulators attempt to address growing public concerns regarding its prevalence. But will they have the desired impact on addiction figures?