News analysis

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    A cultural shift in the industry has seen operators look to ramp up their responsible gaming controls, with many bringing in external help to do so, writes Daniel O’Boyle. But can external consultants really play a role in changing company culture?

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    7 November 2019

    Autumn brought with it a wave of cool air but it was mainly sports betting that caught a chill, with casino continuing its upward trend, according to the latest data from Optimove’s iGaming Pulse

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    Regulators’ lack of understanding of the scale of affiliate marketing or even how it works is already hitting the sector hard, and the situation is only going to get worse before it gets better, according to Responsible Affiliates in Gambling chair Clive Hawkswood.

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    8 October 2019

    Leading tipster site bettingexpert.com considers the deposit and withdrawal options offered by 25 of the UK’s most popular bookmakers

  • article
    7 October 2019

    While headline KPIs for sports remained broadly stable on the prior month, September saw a 14% (YoY) fall in average monthly revenue per player, ostensibly due to bonuses being increased over the year, according to the latest data from Optimove’s iGaming Pulse

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    Applying the first principles concept to your marketing strategy, challenging all underlying assumptions and conventions before rebuilding, can help you make better decisions. Nick Garner runs through the basics.

  • article
    6 September 2019

    The lack of a major sporting event may have led to a drop in player activity in August 2019, but as the latest data from Optimove's iGaming Pulse shows, players acquired during the month may actually have greater longer-term value than those acquired around events such as the World Cup

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    While many questions remain unanswered regarding the future of igaming in African’s most populous nation, the growth fundamentals remain solid for operators with the right acquisition and retention strategies, writes Sarafina Wolde Gabriel

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    Mathew Symmonds’ meetings with affiliate managers at conferences used to come to an abrupt end when he revealed he was generating most of his traffic from Africa. Not so today. We find out how he entered the affiliate business and established WinDrawWin and PredictZ as the leading portals focused on these markets

  • article
    20 August 2019

    Leading tipster site Betting Expert compares bookmakers’ Premier League offerings, comparing their odds, markets, commission levels and features to determine the best in the UK

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    Paddy Power’s non-shirt sponsorship stunt has maximised the all-important first-week impact better than all other new shirt sponsorships. But its opportunist exploitation of the debate over the ubiquity of betting brands around football could ultimately blow up in the industry’s face, argues Scott Longley

  • article
    25 July 2019

    Leading tipster site Betting Expert compares bookmakers’ MMA offerings, exploring their markets, odds, promotions and in-play options to determine the best in the UK.

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    Wiggin's Sarah MacDonald examines the conclusions that can be drawn from GambleAware's interim report into the effect of gambling marketing on children, and what action should be taken by operators.

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    The second day of debate at iGB Live! saw panel discussions focus on how affiliates can make an impact in new markets.

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    The standard career progression in affiliate marketing is not for everyone, but learning and development can help ensure a higher level of job satisfaction, writes Tom Galanis

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    With regulatory scrutiny of operators’ responsible gaming and player protection processes increasing, operators need to ensure their advertising is compliant with an evolving set of industry standards. However, as Income Access’ Melissa Del Gaudio points out, customers are increasingly motivated by trust when transacting with a brand, meaning businesses that embrace social responsibility could profit significantly.

  • article
    3 July 2019

    June's exclusive look at Optimove iGaming Pulse data shows that while sports betting dropped off after the Champions League final, casino showed a steadier trend during the month

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    In the second of a two-part interview, Kindred CMO Elen Barber discusses the changing tools, technologies and responsibilities of a marketing executive in the igaming industry

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    In the first of a two-part interview, Kindred CMO Elen Barber says bonuses may soon be a thing of the past and explains how the operator has been preparing for the shift

  • news_analysis

    The UK’s Advertising Standards Authority (ASA) is becoming increasingly strict in how it enforces a ban on sportspeople under 25 years of age being featured in gambling advertising. This should make operators think twice about how they advertise, especially around football, says Tom Edmonds of Northridge Law.

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