News analysis

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    Following a career as an SEO spanning two decades, Paul Reilly has spent the last six years learning about the practical uses of AI, applying his knowledge to the launch of a casino affiliate portal where the reviews are almost entirely generated this way. Here he summarises his experience for iGB readers

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    The role of an affiliate is constantly evolving, and now sees them increasingly assume the role of an influencer that engages with consumers to help them connect with, and grow to trust, brands, says Sarafina Wolde Gabriel.

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    10 August 2020

    As Europe’s major football leagues concluded in July following their novel coronavirus (Covid-19) enforced breaks, did customers flock back to betting operators?

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    With Catena bucking its earlier warnings and flying through the Q2 crisis months with ease, its subsequent comments on affiliate compliance are instructive of how the terms of debate are shifting on licensing of affiliates in GB and elsewhere, writes Scott Longley

  • news_analysis

    This morning, Neil Patel joined iGB Live Online to break down the ‘Google Wars’, offering affiliates and digital marketers some simple hacks to help elevate their SEO efforts.

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    James Ashton from FindMyUKCasino.com says there is a major issue with content theft and plagiarism and suggests ways affiliates can protect their most valuable asset

  • news_analysis

    Following yesterday's piece explaining why affiliates in Great Britain should not be subject to a licensing regime, BonusFinder's Fintan Costello sets out why a regulatory framework would benefit the sector.

  • article
    7 July 2020

    In June the key metrics returned to pre-Covid-19 levels, which is good news for the industry. Now is an ideal time for operators to implement best practice-based methodologies to reap the benefits of their new and existing players

  • news_analysis

    Thomas Jones, founder of BingoSites.co.uk, says that licensing affiliates would likely only benefit the largest publishers and force small but great sites out of the market.

  • news_analysis

    James Ashton, Head of Content at FindMyUKCasino.com, suggests ways the relationship between affiliates and operators can be improved for the benefit of both parties.

  • article
    5 June 2020

    Sporting events are finally making a comeback after months of being shut down due to the ongoing novel coronavirus (Covid-19) pandemic. But how does this translate into numbers?

  • news_analysis

    In the second part of Joanne Christie's analysis of how lotteries must evolve after lockdown, discussion turns to the content and channels of marketing campaigns, and the importance of a digital fallback for the core retail offering.

  • news_analysis

    The second day of ICE North America Digital focused on sports betting, looking both at the regulatory prospects in the wake of Covid-19’s disruption, as well as examining the new products growing in popularity during the shutdown.

  • article
    11 May 2020

    April saw all monetary metrics on the rise as the global lockdown continued, even in fixture-starved online sports betting, where only the most valuable players remained active and spending

  • news_analysis

    The novel coronavirus (Covid-19) pandemic has seen operators, regulators and governments in multiple countries take action to ensure players are protected from gambling harms during nationwide lockdowns. Ampersand, Clarion Gaming’s open source discussion forum, held its inaugural online edition to discuss what these efforts mean for the sector. By Ewa Bakun and Robin Harrison

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    Lockdowns and the cancellation of sporting events have wreaked havoc on the sports betting industry, says Julia Logan. But operators are adapting in a bid to protect their revenues

  • article
    7 April 2020

    Deposit amounts and conversion rates were up in the casino vertical as sports bettors starved of fixtures turned their attention to casino games instead

  • article
    6 March 2020

    The month of February brought about a slowdown for sports betting providers, with a clear decrease in the average deposit amount

  • news_analysis

    Many years spent successfully exploiting industry bonus structures has given the group known as Ada Lovelace a deep understanding of all the loopholes and why the industry is failing so abjectly when it comes to dealing with bonus abuse. They tell their story to iGB

  • news_analysis

    iGB columnist Nick Garner is in a reflective mood as he casts his mind back over the last year and picks the five things that, for him, stood out the most

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