In the second part of Joanne Christie's analysis of how lotteries must evolve after lockdown, discussion turns to the content and channels of marketing campaigns, and the importance of a digital fallback for the core retail offering.
A cultural shift in the industry has seen operators look to ramp up their responsible gaming controls, with many bringing in external help to do so, writes Daniel O’Boyle. But can external consultants really play a role in changing company culture?
The first day’s panels at ICE VOX 2019 saw speakers talk up the need for cooperation between operators and regulators if the industry is to survive in the face of increasing regulatory pressure and worsening public opinion. Speakers also highlighted the importance of clarity on issues such as the Department of Justice’s reinterpretation of the Wire Act and what is expected of operators when it comes to player protection.
The recent spat between Camelot and Lottoland showed the dominance of national lottery operators is under threat. iGaming Business talks to Zeal Investments about its potential and its views on investing in early stage igaming ventures.
With online regulation now under serious consideration in Brazil, Deekla Schechter of SimilarWeb analyses the traffic of the leading sites across betting, casino and poker to provide a picture of the competitive landscape in Brazil.
The online gaming and betting sector seldom mentions the lottery vertical, but for Matteo Monteverdi, GTech senior vice-president of igaming, lotteries are likely to play a key role in the growth and development of igaming, especially in the US.