News analysis

  • article
    10 August 2020

    As Europe’s major football leagues concluded in July following their novel coronavirus (Covid-19) enforced breaks, did customers flock back to betting operators?

  • news_analysis

    With Catena bucking its earlier warnings and flying through the Q2 crisis months with ease, its subsequent comments on affiliate compliance are instructive of how the terms of debate are shifting on licensing of affiliates in GB and elsewhere, writes Scott Longley

  • article
    7 July 2020

    In June the key metrics returned to pre-Covid-19 levels, which is good news for the industry. Now is an ideal time for operators to implement best practice-based methodologies to reap the benefits of their new and existing players

  • article
    5 June 2020

    Sporting events are finally making a comeback after months of being shut down due to the ongoing novel coronavirus (Covid-19) pandemic. But how does this translate into numbers?

  • news_analysis

    The second day of ICE North America Digital focused on sports betting, looking both at the regulatory prospects in the wake of Covid-19’s disruption, as well as examining the new products growing in popularity during the shutdown.

  • article
    11 May 2020

    April saw all monetary metrics on the rise as the global lockdown continued, even in fixture-starved online sports betting, where only the most valuable players remained active and spending

  • article
    7 April 2020

    Deposit amounts and conversion rates were up in the casino vertical as sports bettors starved of fixtures turned their attention to casino games instead

  • article
    6 March 2020

    The month of February brought about a slowdown for sports betting providers, with a clear decrease in the average deposit amount

  • news_analysis

    Many years spent successfully exploiting industry bonus structures has given the group known as Ada Lovelace a deep understanding of all the loopholes and why the industry is failing so abjectly when it comes to dealing with bonus abuse. They tell their story to iGB

  • article
    11 February 2020

    January is a special month for many reasons, and one in which some businesses flourish. But while it’s obvious the New Year brings a boost for industries such as fitness, it’s not typically a strong period for the gaming industry.

  • article
    4 December 2019

    Deep into autumn, is the industry gearing towards hibernation or holiday celebration? Optimove’s iGaming Pulse gives a peek into the industry and its various aspects. What can operators learn from November’s performance in sports and casino?

  • article
    7 November 2019

    Autumn brought with it a wave of cool air but it was mainly sports betting that caught a chill, with casino continuing its upward trend, according to the latest data from Optimove’s iGaming Pulse

  • article
    7 October 2019

    While headline KPIs for sports remained broadly stable on the prior month, September saw a 14% (YoY) fall in average monthly revenue per player, ostensibly due to bonuses being increased over the year, according to the latest data from Optimove’s iGaming Pulse

  • article
    6 September 2019

    The lack of a major sporting event may have led to a drop in player activity in August 2019, but as the latest data from Optimove's iGaming Pulse shows, players acquired during the month may actually have greater longer-term value than those acquired around events such as the World Cup

  • news_analysis

    While many questions remain unanswered regarding the future of igaming in African’s most populous nation, the growth fundamentals remain solid for operators with the right acquisition and retention strategies, writes Sarafina Wolde Gabriel

  • news_analysis

    Mathew Symmonds’ meetings with affiliate managers at conferences used to come to an abrupt end when he revealed he was generating most of his traffic from Africa. Not so today. We find out how he entered the affiliate business and established WinDrawWin and PredictZ as the leading portals focused on these markets

  • news_analysis

    The standard career progression in affiliate marketing is not for everyone, but learning and development can help ensure a higher level of job satisfaction, writes Tom Galanis

  • article
    3 July 2019

    June's exclusive look at Optimove iGaming Pulse data shows that while sports betting dropped off after the Champions League final, casino showed a steadier trend during the month

  • news_analysis

    In the second of a two-part interview, Kindred CMO Elen Barber discusses the changing tools, technologies and responsibilities of a marketing executive in the igaming industry

  • news_analysis

    In the first of a two-part interview, Kindred CMO Elen Barber says bonuses may soon be a thing of the past and explains how the operator has been preparing for the shift

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