News analysis

  • article
    6 September 2019

    The lack of a major sporting event may have led to a drop in player activity in August 2019, but as the latest data from Optimove's iGaming Pulse shows, players acquired during the month may actually have greater longer-term value than those acquired around events such as the World Cup

  • news_analysis

    The standard career progression in affiliate marketing is not for everyone, but learning and development can help ensure a higher level of job satisfaction, writes Tom Galanis

  • article
    3 July 2019

    June's exclusive look at Optimove iGaming Pulse data shows that while sports betting dropped off after the Champions League final, casino showed a steadier trend during the month

  • news_analysis

    The UK’s Advertising Standards Authority (ASA) is becoming increasingly strict in how it enforces a ban on sportspeople under 25 years of age being featured in gambling advertising. This should make operators think twice about how they advertise, especially around football, says Tom Edmonds of Northridge Law.

  • news_analysis

    Phil Blackwell asks whether high membership fees and a structure that appears to benefit only the biggest in the sector will effectively undermine new trade body Responsible Affiliates in iGaming's (RAIG) efforts to become the voice of the industry.

  • news_analysis

    Just months after ending his 14-year tenure with the Remote Gambling Association (RGA), Clive Hawkswood is back, now chairing Responsible Affiliates in Gambling, a new body established to promote social responsibility in the affiliate sector.

  • news_analysis

    Spain’s consumer rights ombudsman has called for a ban on gambling advertising and the Socialist Workers' Party (PSOE) has pledged new restrictions on the industry. One of Spain’s leading gambling lawyers offers some insights into what the country’s licensees are facing in the year ahead.

  • article
    3 May 2019

    iGamingBusiness.com has agreed a new partnership with marketing and customer retention specialist Optimove to bring readers exclusive insights into player habits from a range of different markets, across all igaming verticals. In April's edition, research lab team leader lead Omer Liss reports on an uptick in player activity and investigates the impact of the first leg of Tottenham Hotspur's Champions League semi final against Ajax Amsterdam

  • news_analysis

    In the second part of his masterclass on running white label operations, Denis Lukovkin of iGaming content and software provider Innovaventis outlines how a newly launched brand can gain traction, and customers, in a crowded industry

  • news_analysis

    As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part two we hear from analysts and experts on technology and innovation and people

  • news_analysis

    As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part one we hear from operators and suppliers, regulatory experts and marketers

  • news_analysis

    The threat of further advertising restrictions is weighing heavily on the industry, according to speakers on the second day of ICE VOX 2019. Joanne Christie reports

  • news_analysis

    With much of the online slots revenue driven by sports betting and bingo sites, Ken Muir looks at how the slots content and provider share differs across these segments

  • news_analysis

    With the demise of enhanced odds offers and operators’ ability to differentiate on marketing being reduced by the day, an arms race on product is now underway

  • news_analysis

    Instead of clarifying matters, the triennial review ushered in another period of lobbying. But the industry may struggle to have its voice heard, says Scott Longley

  • news_analysis

    Coljuegos president Juan B. Perez Hidalgo talks about the regulator's progress since Colombia became the first Lat Am country to approve online gambling

  • news_analysis

    To some, blockchain is synonymous with revolution and progress. To others, hidden identity, hacking and the drugs trade. Which camp are you in, asks Layla Ali?

  • news_analysis

    Ahead of the Supreme Court decision on sports betting legalisation, Suzanne Perilloux Leckert and Paul Girvan consider the implications for the tribes.

  • article
    3 October 2017

    In the first part of a three-part series, Ron Segev looks at how blockchain technology provides the perfect underpinning for emerging gaming platforms.

  • news_analysis

    The trend toward consolidation in the affiliate market shows no signs of abating, with more headline-grabbing deals completed in the last few months.

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