News analysis

  • news_analysis

    The UK’s Advertising Standards Authority (ASA) is becoming increasingly strict in how it enforces a ban on sportspeople under 25 years of age being featured in gambling advertising. This should make operators think twice about how they advertise, especially around football, says Tom Edmonds of Northridge Law.

  • news_analysis

    Phil Blackwell asks whether high membership fees and a structure that appears to benefit only the biggest in the sector will effectively undermine new trade body Responsible Affiliates in iGaming's (RAIG) efforts to become the voice of the industry.

  • news_analysis

    Just months after ending his 14-year tenure with the Remote Gambling Association (RGA), Clive Hawkswood is back, now chairing Responsible Affiliates in Gambling, a new body established to promote social responsibility in the affiliate sector.

  • article
    4 June 2019

    May's exclusive look at Optimove's iGaming Pulse data sees research lab team lead Omer Liss examine a steady increase in customer activity across sports and casino 

  • news_analysis

    Spain’s consumer rights ombudsman has called for a ban on gambling advertising and the Socialist Workers' Party (PSOE) has pledged new restrictions on the industry. One of Spain’s leading gambling lawyers offers some insights into what the country’s licensees are facing in the year ahead.

  • article
    3 May 2019

    iGamingBusiness.com has agreed a new partnership with marketing and customer retention specialist Optimove to bring readers exclusive insights into player habits from a range of different markets, across all igaming verticals. In April's edition, research lab team leader lead Omer Liss reports on an uptick in player activity and investigates the impact of the first leg of Tottenham Hotspur's Champions League semi final against Ajax Amsterdam

  • news_analysis

    The decision made by Svenska Spel to halt its online TV advertising for the rest of this year has ramifications way beyond the borders of Sweden, says Scott Longley

  • news_analysis

    In May, the current 72-hour window for GB-licensed operators to verify the age and ID of new customers will close with all free-play games also requiring age verification. Luke Eales assesses the likely impact on affiliate marketers

  • news_analysis

    In the second part of his masterclass on running white label operations, Denis Lukovkin of iGaming content and software provider Innovaventis outlines how a newly launched brand can gain traction, and customers, in a crowded industry

  • news_analysis

    Tom Grant runs the rule over new ASA guidelines aimed at curbing what it sees as the irresponsible use of anmated characters, celebrities and influencers in gambling marketing

  • article
    5 March 2019

    Paddy Power remains the clear leader with its quirky social media campaigns. But tipster site bettingexpert.com says other bookies are outperforming it in some channels

  • news_analysis

    While men still make up the majority of igaming players, Optimove research reveals that women are actually the more valuable customers. Ahead of International Women’s Day, which falls this Friday (March 8), Optimove vice president of revenue Asaf Cohen digs into the data to show that women are winning the Battle of the Sexes in online gaming.

  • news_analysis

    Swedish gaming regulator Spelinspektionen's proactive approach to regulation means that any business with a high degree of exposure to the country's newly regulated igaming market faces a tricky first quarter, writes Scott Longley.

  • news_analysis

    NetEnt’s drive to revitalise its business has seen the supplier make its first move into the affiliate sector. The company’s communications chief Anna Romboli is leading this push into uncharted territory.

  • news_analysis

    With bonuses in the sights of politicians, regulators and taxmen across Europe, operators' search for alternative ways of improving player loyalty is leading them in one direction. Joanne Christie reports

  • news_analysis

    In the second part of iGaming Business' analysis of gambling advertising restrictions, we look at the unintended consequences of bans, possible alternatives to blanket prohibitions - and ask whether tackling advertising really gets to the root cause of the issue.

  • news_analysis

    New restrictions on gambling advertising are being proposed or brought into force as more European regulators attempt to address growing public concerns regarding its prevalence. But will they have the desired impact on addiction figures?

  • news_analysis

    As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part two we hear from analysts and experts on technology and innovation and people

  • news_analysis

    As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part one we hear from operators and suppliers, regulatory experts and marketers

  • news_analysis

    The threat of further advertising restrictions is weighing heavily on the industry, according to speakers on the second day of ICE VOX 2019. Joanne Christie reports

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