News analysis

  • article
    1 October 2013

    Multi-channelling is no longer the reality of a few tech-savvy enthusiasts, but the reality for millions, writes Anant Swarup, founder and director of MediaRunSearch, and igaming operators must respond to users' needs and habits.

  • article
    1 October 2013

    Fondly remembered as “The Father of Advertising”, David Ogilvy has been quoted as saying the following: “I do not regard advertising as entertainment or an art form, but as a medium of information.” But really, what could an advertising executive, whose career highpoints took place in the 1950s and 60s, teach us about the SEO-based, hyper-interactive world we live in today? Shelby Landeck of Income Access investigates

  • article
    30 September 2013

    Matthew Wilson, press officer at the UK’s Advertising Standards Authority, says that while the igaming industry by and large upholds the principles of responsible advertising, it should remain alive to the fact that more gambling ads are receiving complaints and the possibility of further monitoring by the EU is also a possibility.

  • article
    20 September 2013

    Advertising is a vital tool for recruiting customers and raising brand awareness bit when the issue of adverts appealing to children crops up, the factors that must be taken into account vary hugely according to the message, medium and product being promoted, as Tom Grant of the law firm Harris Hagan explains.

  • article
    19 September 2013

    Jerry Bowskill, chief architect at Scientific Games, explains why the convergence of land-based and internet gaming sectors should provide fertile ground for enriching customer experience while hailing end of the anonymous gamer.

  • news_analysis

    A combination of segregated player pools across EU markets and PokerStars' overwhelming dominance mean the sector needs to rethink its focus, Sam Miranda writes.

  • news_analysis

    The Microsoft-Nokia deal might not mean much for the igaming sector at the moment, but for mgaming expert Aideen Shortt, the industry should look at the numbers and be prepared. 

  • news_analysis

    Real-money igaming operators have been jumping into the social gaming vertical while social companies are equally interested in the real money equivalent.

  • news_analysis

    Effortless navigation is a key attribute of a user-friendly mobile site, regardless of platform.

  • news_analysis

    The online gaming sector is still relatively young and, as a result, is quite rightly ‘hi-tech’ and ‘online’.

  • news_analysis

    Competition is so fierce in the iGaming industry, most sites who want to rank for the ‘money’ keywords will have pretty good on-site optimisation.

  • article
    12 July 2013

    Bonuses and special offers and promotions are an integral part of the online betting and gaming sector. But while 'bonusing' punters is important, it must be done in a productive way.

  • article
    15 May 2013

    Setting the right key performance indicators (KPIs) is a vital ingredient for success in the igaming space. Daniela Castillo, marketing and communications manager at iMovo, explains how operators can get a long term perspective of all the data at their disposal and how they can make use of it

  • article
    8 May 2013

    Big data is... big news for the online gaming industry and more specifically for the social gaming sector. Daniel Fiske, co-founder and chief technology officer of Clickfun Casino, explains why igaming companies should make more use of their metrics in order to offer an even better product to their players

  • article
    20 March 2013

    Mark McGuinness, managing director of eMainstream Marketing, looks at what social betting and gaming has to offer. 

  • article
    2 November 2012

    Stickyeyes’ latest market intelligence report on the igaming industry analyses who’s who in online gambling across the main verticals of sportsbook, bingo, casino and poker between July and December 2011. Phil McGuin, Head of insight at Stickyeyes, provides an overview of the findings and reveals that few operators are leveraging social media to develop an effective two-way dialogue with customers. 

  • article
    17 October 2012

    Sports sponsorships by betting companies are dominated by football deals, with new ones seeing established betting companies targeting newly-regulated markets such as Italy and Spain and through the support of local clubs. 

  • article
    16 October 2012

    Corruption in sports betting is, with doping, the major issue to affect the sporting world. A match-fixing scandal has a huge impact on the credibility of any sport and by its very nature, illegal or corrupt betting is virtually impossible to quantify. So what are sporting bodies and online bookmakers doing to stop corrupt betting?

  • article
    15 October 2012

    Football clubs in newly-regulated markets such as Spain and countries such as Germany which tolerate sponsorships by online bookmakers have been numerous in signing up betting partners and sponsors. 

  • article
    15 October 2012

    Some sports properties that will not associate themselves with sportsbooks for moral reasons, but relationships between betting companies and sports rights owners are becoming increasingly important.

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