News analysis

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    The first day’s panels at ICE VOX 2019 saw speakers talk up the need for cooperation between operators and regulators if the industry is to survive in the face of increasing regulatory pressure and worsening public opinion. Speakers also highlighted the importance of clarity on issues such as the Department of Justice’s reinterpretation of the Wire Act and what is expected of operators when it comes to player protection.

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    The prevalence of gambling advertising around football has seen the industry become a lightning rod for criticism. But is the sector really at fault, asks Scott Longley?

  • article
    31 January 2019

    With regulated US betting and gaming in its infancy, players searching for odds and information have helped affiliates and media sites lead the way in online search rankings, with the likes of CBS Sports and ESPN among the most-returned sites. 

  • article
    28 January 2019

    Paddy Power is the go-to betting and gaming brand for UK punters, according to a new report into gambling-related search terms by Pi Datametrics, with horse racing still the most popular sport despite declining search activity

  • article
    3 January 2019

    Over the last 12 months, Betting Expert has compared the biggest brands across a range of criteria. Now it reveals the overall winner for the year

  • news_analysis

    Ireland’s National Lottery operator’s claims about the impact of secondary lotteries conveniently ignore the actual figures, says Joanne Christie

  • article
    5 December 2018

    While football pulls in the most punters, there are plenty of other sports that attract bettors. Tipster site bettingexpert.com evaluates which bookmakers offer the widest range of sports

  • news_analysis

    Michael Pollock argues that the future of esports in a gaming context will belong to those prepared to defy conventional boundaries and target multiple demographics

  • article
    30 October 2018

    With the NBA season now under way, leading tipster site bettingexpert.com evaluates which bookmakers are offering the best odds

  • news_analysis

    Josephine Watson rounds up the conference highlights of day one from the Lisbon Affiliate Conference

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    Operators could be missing a trick by focusing too much on reaching out to new players instead of tapping up their existing player base, says Guy Hasson

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    During the rush to build new US-legalised sportsbooks, many believed illegal sports wagering would begin to die down — but they were wrong. Larry Gibbs explores why

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    With much of the online slots revenue driven by sports betting and bingo sites, Ken Muir looks at how the slots content and provider share differs across these segments

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    In the fourth of his 24-part series inspired by Reis and Trout’s famous marketing tome, Nick Garner explains why it’s better to be first in people’s minds than first winner in a marketplace

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    In the latest instalment of his 24-part series on marketing, Nick Garner explains why if you can't be first in a category, you should create a category of your own

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    Nick Garner explains how the law of leadership from the book The 22 Immutable Laws of Marketing can be applied to the igaming industry

  • news_analysis

    Nick Garner presents the first of a 24-part series on online marketing

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    This month, iGaming Tracker's Ken Muir looks at how the Italian online casino market stacks up for suppliers

  • news_analysis

    Sam Hobcraft outlines the vision behind millennial-facing casino Omnia

  • news_analysis

    Having grown Aspers’ online presence from zero to a multimillion venture in six months, Stride Gaming is on the lookout for fresh partnerships

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