News analysis

  • article
    10 January 2012

    Social media is no longer experimental, it’s fundamental, says igaming consultant Aideen Shortt.

  • article
    11 October 2011

    Global Gaming Outlook, PricewaterhouseCoopers’ (PwC) latest study, assesses the current and future trends and revenue growth in the land-based casino and online gambling markets over the short-term period to 2015. Here, PwC kindly provides iGaming Business with an excerpt addressing the eastern and digital migration of a new global gaming landscape that will become dominated by Asia. 

  • article
    12 July 2011

    As innovation and consumer expectations develop the mobile market, operators cannot afford to relax their efforts in 2012, says Per Lillie of mobile betting specialist Mobenga

  • article
    12 July 2011

    iGaming Business continues its series of articles that seek to better understand the roles of the industry’s chief executives. Regular columnist Simon Burridge assesses his own role as CEO of Virgin Games 

     

  • article
    12 March 2011

    Neil Fairweather of Latitude Digital Marketing provides an insight into the role of direct marketing in an increasingly mobile gaming industry

  • article
    12 January 2011

    As all things social gather increasing momentum across online gaming, Michael Katz of Sociarati Media assesses the strategies for operators looking to execute a social media plan in 2012.

     

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