News analysis

  • news_analysis

    The decision made by Svenska Spel to halt its online TV advertising for the rest of this year has ramifications way beyond the borders of Sweden, says Scott Longley

  • news_analysis

    In May, the current 72-hour window for GB-licensed operators to verify the age and ID of new customers will close with all free-play games also requiring age verification. Luke Eales assesses the likely impact on affiliate marketers

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    In the second part of his masterclass on running white label operations, Denis Lukovkin of iGaming content and software provider Innovaventis outlines how a newly launched brand can gain traction, and customers, in a crowded industry

  • news_analysis

    Tom Grant runs the rule over new ASA guidelines aimed at curbing what it sees as the irresponsible use of anmated characters, celebrities and influencers in gambling marketing

  • article
    5 March 2019

    Paddy Power remains the clear leader with its quirky social media campaigns. But tipster site bettingexpert.com says other bookies are outperforming it in some channels

  • news_analysis

    While men still make up the majority of igaming players, Optimove research reveals that women are actually the more valuable customers. Ahead of International Women’s Day, which falls this Friday (March 8), Optimove vice president of revenue Asaf Cohen digs into the data to show that women are winning the Battle of the Sexes in online gaming.

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    Swedish gaming regulator Spelinspektionen's proactive approach to regulation means that any business with a high degree of exposure to the country's newly regulated igaming market faces a tricky first quarter, writes Scott Longley.

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    NetEnt’s drive to revitalise its business has seen the supplier make its first move into the affiliate sector. The company’s communications chief Anna Romboli is leading this push into uncharted territory.

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    With bonuses in the sights of politicians, regulators and taxmen across Europe, operators' search for alternative ways of improving player loyalty is leading them in one direction. Joanne Christie reports

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    In the second part of iGaming Business' analysis of gambling advertising restrictions, we look at the unintended consequences of bans, possible alternatives to blanket prohibitions - and ask whether tackling advertising really gets to the root cause of the issue.

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    New restrictions on gambling advertising are being proposed or brought into force as more European regulators attempt to address growing public concerns regarding its prevalence. But will they have the desired impact on addiction figures?

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    As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part two we hear from analysts and experts on technology and innovation and people

  • news_analysis

    As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part one we hear from operators and suppliers, regulatory experts and marketers

  • news_analysis

    The threat of further advertising restrictions is weighing heavily on the industry, according to speakers on the second day of ICE VOX 2019. Joanne Christie reports

  • news_analysis

    The first day’s panels at ICE VOX 2019 saw speakers talk up the need for cooperation between operators and regulators if the industry is to survive in the face of increasing regulatory pressure and worsening public opinion. Speakers also highlighted the importance of clarity on issues such as the Department of Justice’s reinterpretation of the Wire Act and what is expected of operators when it comes to player protection.

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    The prevalence of gambling advertising around football has seen the industry become a lightning rod for criticism. But is the sector really at fault, asks Scott Longley?

  • article
    31 January 2019

    With regulated US betting and gaming in its infancy, players searching for odds and information have helped affiliates and media sites lead the way in online search rankings, with the likes of CBS Sports and ESPN among the most-returned sites. 

  • article
    28 January 2019

    Paddy Power is the go-to betting and gaming brand for UK punters, according to a new report into gambling-related search terms by Pi Datametrics, with horse racing still the most popular sport despite declining search activity

  • article
    3 January 2019

    Over the last 12 months, Betting Expert has compared the biggest brands across a range of criteria. Now it reveals the overall winner for the year

  • news_analysis

    Ireland’s National Lottery operator’s claims about the impact of secondary lotteries conveniently ignore the actual figures, says Joanne Christie

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