News analysis

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    Lucy Buckley has moved on from Inspired Entertainment, where she rose from doing the supplier’s PR to running its interactive division. As Nektan’s new chief executive explains why she believes the supplier is set for a stellar year

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    NetEnt chief executive Therese Hillman gives an unvarnished account of the supplier’s struggles in 2018 and explains how she plans to turn the business around in 2019.

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    To some, blockchain is synonymous with revolution and progress. To others, hidden identity, hacking and the drugs trade. Which camp are you in, asks Layla Ali?

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    Live casino has come a long way from its Asian roots, with recent results from European operators showing its growing traction. Scott Longley reports.

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    The eco-system for igaming suppliers is more open than ever, Scott Longley looks at how this translates for smaller suppliers when working with prospects or other software counterparts.

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    23 May 2014

    The third instalment of iXP Consulting's audit into poker operators' customer service and support teams looks at how operators address presentation and personalisation issues as part of their interactions with their players. 

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    20 May 2014

    The World Cup is a major opportunity for sportsbook and exchange operators to recruit new players and increase volume, but with it comes a month of high traffic and surges in demand. Jesper Jensen of Tipico, Mike Ellis of Youwin.com and Marc Thomas of SISBetting talk us through the challenges of keeping operator platforms running.

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    19 May 2014

    iGaming Business publishes the second instalment of iXP Consulting's audit of poker operators' customer service and support teams. The first part looked at the overall state of the sector and how client support fitted into its wider context.The second part looks at operators' email response times and product knowledge.

     

     

     

  • article
    1 May 2014

    Customer experience and regulated markets have made an operator’s choice of gaming platform more important than ever before, as Aleš Gornjec of ComTrade Gaming explains.

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    4 December 2013

    bwin party made the news in September when it announced the major re-launch of its PartyPoker.com to make if social media-friendly and hit all the right buttons when it comes to targeting the free-to-play demographic. John Wright, SEO and design consultant, goes through the new website and assesses whether Party is doing 'social' right.

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    Play It Gaming is a real money and social mobile gaming developer focusing on emerging markets and feature phones, co-founder Cory Cleveland explains why mobile and digital innovation, coupled with growing income levels among Indians, Brazilians or Chinese citizens, will lead the way in opening up the sheer volume of players in those markets.

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    3 October 2013

    The debate on what's best, mobile native app or HTML5, could go on forever and (understandably maybe) doesn't get everyone's juices going. But there are key criteria that must be considered when choosing between the two platforms and the reason is simple: users spend more time on their smartphones or tablets surfing the web, as Dr Chris Chrisostomidis of Intralot Interactive explains.

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    1 October 2013

    Multi-channelling is no longer the reality of a few tech-savvy enthusiasts, but the reality for millions, writes Anant Swarup, founder and director of MediaRunSearch, and igaming operators must respond to users' needs and habits.

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    19 September 2013

    Jerry Bowskill, chief architect at Scientific Games, explains why the convergence of land-based and internet gaming sectors should provide fertile ground for enriching customer experience while hailing end of the anonymous gamer.

  • article
    12 July 2013

    Bonuses and special offers and promotions are an integral part of the online betting and gaming sector. But while 'bonusing' punters is important, it must be done in a productive way.

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    15 May 2013

    Setting the right key performance indicators (KPIs) is a vital ingredient for success in the igaming space. Daniela Castillo, marketing and communications manager at iMovo, explains how operators can get a long term perspective of all the data at their disposal and how they can make use of it

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    8 May 2013

    Big data is... big news for the online gaming industry and more specifically for the social gaming sector. Daniel Fiske, co-founder and chief technology officer of Clickfun Casino, explains why igaming companies should make more use of their metrics in order to offer an even better product to their players

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    8 October 2012

    This mobile betting overview is an extract from the 2012  Digital sports betting report published by iGaming Business

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    5 October 2012

    With personalisation and localisation of services high on the agenda of many gaming operators, understanding the demographics and motivations of sports bettors can greatly enhance the effectiveness of product development strategies and customer retention initiatives. 

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    4 October 2012

    Mobile betting or gaming is now ubiquitous and all encompassing as data and information is available at the tip of our fingers. This excerpt from the iGaming Business Digital sports betting report looks at 'Betting and connected portable devices', notably how smartphones are getting even smarter and download for mobile apps.

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