GVC was joined by 888 over the weekend in wanting to buy bwin party and an Amaya-GVC joint bid has now been mooted. But if the bwin party saga is finally coming to an end, the nuts and bolts of the business post-deal will be what matters most, regardless of who wins out.
Simon Holliday, founder and director of H2 Gambling Capital, looks at the overall growth for the gambling sector in 2014 in the second of the four data-led articles H2 Gambling Capital and iGaming Business are publishing this week to coincide with the ICE trade show in London.
Check out the second instalment of the H2-iGaming Dashboard for your monthly overview of the igaming sector in numbers. As part of the iGaming Business Intelligence and Analysis Centre, H2 and iGB are working on new projects to provide you further datasets and market overviews in 2014.
With personalisation and localisation of services high on the agenda of many gaming operators, understanding the demographics and motivations of sports bettors can greatly enhance the effectiveness of product development strategies and customer retention initiatives.
Mobile betting or gaming is now ubiquitous and all encompassing as data and information is available at the tip of our fingers. This excerpt from the iGaming Business Digital sports betting report looks at 'Betting and connected portable devices', notably how smartphones are getting even smarter and download for mobile apps.