Setting the right key performance indicators (KPIs) is a vital ingredient for success in the igaming space. Daniela Castillo, marketing and communications manager at iMovo, explains how operators can get a long term perspective of all the data at their disposal and how they can make use of it
Big data is... big news for the online gaming industry and more specifically for the social gaming sector. Daniel Fiske, co-founder and chief technology officer of Clickfun Casino, explains why igaming companies should make more use of their metrics in order to offer an even better product to their players
With personalisation and localisation of services high on the agenda of many gaming operators, understanding the demographics and motivations of sports bettors can greatly enhance the effectiveness of product development strategies and customer retention initiatives.
Mobile betting or gaming is now ubiquitous and all encompassing as data and information is available at the tip of our fingers. This excerpt from the iGaming Business Digital sports betting report looks at 'Betting and connected portable devices', notably how smartphones are getting even smarter and download for mobile apps.
With the London Olympics looming large on the horizon this Summer, Nicky Senyard, chief executive of affiliate management specialist Income Access, explains how operators and affiliates can make the most of the biggest sports event in the world.