News analysis

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    As the industry begins to emerge from the disruption caused by novel coronavirus (Covid-19), ESA Gaming's Zorica Smallwood looks at how operators can retain customers that migrated to new products amid sporting shutdowns.

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    In the second part of Joanne Christie's analysis of how lotteries must evolve after lockdown, discussion turns to the content and channels of marketing campaigns, and the importance of a digital fallback for the core retail offering.

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    Newgioco has plans to dominate the industry in the coming years, but expansion efforts in markets such as the US and its native Italy have been slowed by novel coronavirus (Covid-19). However, as chief executive Michele Ciavarella tells Robin Harrison, rather than deterring the business, it has instead prompted a temporary shift in approach.

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    The second day of ICE North America Digital focused on sports betting, looking both at the regulatory prospects in the wake of Covid-19’s disruption, as well as examining the new products growing in popularity during the shutdown.

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    The launch of legal igaming in Sweden has been a reality check for an industry grappling with stricter approaches to regulation and proved more fraught than it would have liked. But Camilla Rosenberg, director general of the country’s gambling regulator Spelinspektionen, argues it has strong and constructive dialogue with the sector. And, she adds, it’s only the first stage in a process that faces yet more twists and turns ahead. By Robin Harrison

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    Sazka CEO Robert Chvatal talks to Joanne Christie about the company’s strategy of pushing online sales to overcome the worst effects of novel coronavirus.

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    The novel coronavirus (Covid-19) crisis has placed the sports betting sector and clubs under tremendous pressure. But it has also shown how the industry can respond responsibly to events, with some regulators working closely with the sector to provide some much-needed adjustments in these extraordinary times, says Hervé Schlosser, founder and CEO of Sportnco.

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    The betting industry is renown for being a technologically advanced beast, but it faces an unprecedented challenge and an uncertain future. The impact of novel coronavirus (Covid-19) on operators’ businesses is being revised daily, and whilst the ever-present financial threat of corruption remains, there are reasons to be optimistic, writes International Betting Integrity Association (IBIA) chief executive Khalid Ali.

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    Ori Zilbershtein, chief business development officer at Hyperion Tech, highlights how a lack of talent and rising living costs in Malta is leading to more companies outsourcing departments

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    WrB’s free monthly webinar series continued into October with operators Rank Group, Kindred and other stakeholders analysing how to interact with at-risk players and VIPs. Gabriela Martins da Silva rounds up proceedings for iGB

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    December’s big news was the DraftKings-SBTech merger, and Regulus Partners’ Paul Leyland examines how this will impact the performance of the Index going forward.

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    The world may be in turmoil, and the gambling industry faces a tricky start to the new decade. Nevertheless, there is sufficient cause for optimisim, writes RB Capital’s Julian Buhagiar.

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    La Francaise des Jeux’s acquisition of Sporting Group added an interesting component to the French giant’s B2B business, and one that could be increasingly important in a largely homogenised industry.

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    Despite fierce competition, Relax Gaming chief product officer Simon Hammon believes there are still opportunities for smaller studios to disrupt the market leaders - but only with effective game distribution.

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    Red Tiger chief executive Gavin Hamilton argues that NetEnt’s £200m deal for the slot specialist wasn’t a result of market forces. However, he adds, those forces mean it might have come at a perfect time.

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    Regulators’ lack of understanding of the scale of affiliate marketing or even how it works is already hitting the sector hard, and the situation is only going to get worse before it gets better, according to Responsible Affiliates in Gambling chair Clive Hawkswood.

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    Flutter Entertainment's mega-merger with The Stars Group is likely to be the first deal in the latest wave of industry consolidation, with investment bankers eager to spearhead more M&A activity. While this may disrupt the growth trajectories of some of the sector's leading lights, it's unlikely to stop any time soon, writes Scott Longley. 

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    Law Allianz founder Yahaya Maikori looks at the established and emerging regulatory frameworks in a number of key African markets

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    Applying the first principles concept to your marketing strategy, challenging all underlying assumptions and conventions before rebuilding, can help you make better decisions. Nick Garner runs through the basics.

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    NetEnt’s acquisition of Red Tiger Gaming was notable not only because it was the company’s first M&A activity in its existence, but also because it sees it take charge of one of the sector’s most exciting suppliers. Jake Pollard discusses the rationale behind the deal, and how the two businesses will work together going forward, with chief executive Therese Hillman.

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